Founded in 2013, we operate across distribution, publishing, production spaces, and owned media — connecting African creative work to the systems that make it valuable.
We help artists, catalogues, brands, and partners move from release to rights, from content to audience, and from cultural attention to durable value.
The group operates across four public divisions — Freeme Music, FM Publishing, The Freeme Space, and FreemeTV — coordinated as one operating company rather than a portfolio of holdings. Each division solves a different layer of the same problem: how African music actually gets made, distributed, owned, and monetised at international standard.
We are not a distributor adding services, or a studio adding labels. We are a thirteen-year operating company that has built each piece because the previous piece needed it.
Worldwide distribution, label services, royalty administration, and premium artist support. Direct DSP relationships across Spotify, Apple Music, Boomplay, Audiomack, and the major global stores. Built on KORA, our Africa-first distribution and data platform developed in partnership with Revelator.
Publishing administration, rights management, sync readiness, and catalogue value for African songwriters and rights holders. Where distribution moves files, publishing protects the long-duration economics — composition value, sync revenue, and cross-border rights collection.
3,500+ sq. ft. of trusted creator infrastructure on Nike Art Gallery Road, Lekki Phase 1. Soundstage with LED walls, Dolby Atmos 7.1.4 suite, broadcast podcast studios, event lounge, and Diaspora Suites. Zero-blink power, guaranteed climate, and a credible Lagos base for serious creators.
Owned media for performances, sessions, artist storytelling, and cultural programming. Home of A3 Sessions, ZoneOut Sessions, and original African music formats — a distribution surface for visual content from across the catalogue and partner artists.
Since 2013, Freeme has operated through every major phase of African digital music: mobile distribution, YouTube growth, DSP expansion, global independent licensing, creator media, and the new automation layer now reshaping release operations.
Founder and CEO Michael Ugwu has served on the board of Merlin — the global rights agency for the world's independent music sector — representing African independents. Freeme operates inside the same network of independent rights infrastructure that powers the world's most credible non-major catalogues.
Most distribution companies are software. Freeme is also a building. The Freeme Space gives the group a credibility layer no laptop-only competitor can replicate — production capacity, rooms, power, and a soft-landing base for diaspora artists, brands, and labels entering Lagos.
Our distribution and data dashboard is built in partnership with Revelator and designed mobile-first for African artists, with local payment integration and metadata workflows shaped by how releases actually happen on the continent. Not a re-skin of a Western tool.
A non-exhaustive selection across distribution, label-services, studio, and licensing relationships over the last decade.
We route enquiries to the right division so you talk to operators, not a generic inbox. Whatever the project, the question is the same: what are you trying to move, and where do you want it to land?