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YouTube

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Marketing Your Content: Youtube

YouTube Marketing Essentials

Music marketing is definitely not what it was a few years ago. If anything, it has become more difficult and too strategic to be handled shabbily. The reasons for the difficulty are not far-fetched. Among these are; a decline in the creation & appreciation of art, marketing expenses & cost, competition, deficient marketing strategies, inconsistency etc.

Even more challenging is the promotion of video content. Many just make online uploads without maximizing the marketing potentials of the content. Our focus in this post is to share a few tips and strategies on ‘Marketing your Content on YouTube’.

Offer Value

One of the foremost attractions for your audience is in the value you offer. Much more than the packaging (even though that is good), the value you offer could make or mar your product. As a musician, let the value derived from your music or music video be such that, you will keep your listeners wanting more.  It’s on you to make content(s) that connects with your customers, even on a deeper level. If you are able to achieve this, your listeners or customers will begin to share and recommend your songs, hence, making marketing easier.

Post Consistently

Another important strategy for marketing on YouTube is Consistent Posting. If you run a YouTube channel, its advised to upload content consistently. Of course, you can’t come up with music videos every week (and if you can, Good). They are several contents you could upload to water the appetite of your audience during the intervening periods of your official releases such as; clips from your shows or gigs, behind the scenes, studio sessions. Be creative, whatever will stimulate your audience. Be warned not to show too much; let your privacy remain private.

If YouTube identifies that you upload regularly, it will boost your content on the ‘Suggested or Recommended Videos’ section, hence boosting the traffic to your page.

Your ‘Intros’ Matter

Another strategy for marketing your content on YouTube lies in the first few seconds of your content. Viewers tend to engage with a song if it has a catchy intro, whether audio or visual. If the content has a captivating intro, it most often compels your audience to follow through with it till the end.

Same works for the headlines or titles. You should be able to come up with catchy and easy-to-find headlines. It helps to make your content more discoverable from optimized search.

Improve Yourself

Achieving success in your career isn’t just dependent on how talented you are, it also depends on several factors. One of such is improving yourself. In the art of marketing and promoting your content, it’s essential that you improve yourself.

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YouTube Studio is the new home for everything you need to grow your channel, interact with your audience and make money as a creator.

By the way, you will see fewer features than you used to in the Creator Studio Classic, so you might need to use the creator studio once in a while for other things, but over time, you should begin to see more features added to the YouTube Studio.

YouTube studio dashboard

The image above shows the videos page of the YouTube Studio, the main overview of your contents. YouTube has made it easier to interact with your videos. So, you can edit, delete, download and get the link to your video by clicking on the 3 dots that appear beside the video title when you hover your cursor on it.

You can edit your video’s title and description without leaving the page. By clicking on a particular video’s thumbnail (see below), you will be able to see all the information (over a period) about that video, the analytics and comments.

Video Information

The Analytics section gives you a view of your video’s overall health. Note that the analytics page is dynamic as YouTube will be rolling out more features over time.

Features like end-screens and cards are only available in the creator studio for now, so by clicking on Missing Features, you will be able to access these features.

To make YouTube Studio your default experience, click on “Set as default studio” on the menu.

For a rundown of what the features of YouTube Studio offer, check here.

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When you start out on YouTube, your primary focus is always on your contents but over time, you will discover (if you haven’t) that titles and descriptions have an effective role to play in how your videos get the traction they need on the YouTube platform.

Good titles and descriptions draw in your audience. So, how do you go about coming up with really compelling titles and descriptions?

  1. Make Titles That Catch People’s Attention
    Many times, most creators come up with their video titles after they have created their videos. However, the reverse should be the case.
    Your video’s title ought to be a pointer for how you will direct your video. With so many people talking about the same thing you want to talk about, it is only fair that you think of a suitable, catchy title before planning to shoot your video.
    DISCLAIMER – More subscribers doesn’t guarantee more views.
    So, you need to convince your own subscribers to watch every new video you make, and a catchy title is a key aspect to influencing people to make this decision.

    A good title has these two characteristics:
    – It is Searchable
    – It is attractive.
    A searchable title is common enough that when people search for something on Google or YouTube, your video comes up as one of the suggestions.
    An attractive title is interesting enough to make people click on your video when they see it on their timeline.

    Lists are also important as they keep your viewers watching longer, so try doing videos that contain lists e.g “Top 5 countries to Visit in the Summer” or “10 tips on how to invest your money”.

  2. Write Accurate and Relevant Descriptions
    It is worth spending some time writing descriptions for your videos for at least two reasons:
    – User Experience
    Users can read what your video is about before watching it, which can determine their decision to click on your video.
    – Search Results
    YouTube’s systems are getting much better at understanding what your videos are all about but titles and descriptions are still super important. Using keywords to describe your content can increase the possibility of your videos being found in the YouTube search results.

    Always employing YouTube’s best practices in your creative journey goes a long way in ensuring your growth on the YouTube Platform.

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Let’s discuss how Playlists, subtitles and end-screens can help you drive more views on your YouTube Channel so that you can stand out.

  1. Use Playlists to organize your videos
    When people go to your channel and see your playlists, they will immediately have an idea of what topics you discuss and once they click on a video in the playlist, the next video will play automatically and this will keep the viewers engaged which in turn helps build your views and watch time.
    Playlists also help you keep your videos organized so that it’s easier for the viewers to find what it is they are looking for without much hassle.
  2. Use End-screens to guide your viewers
    End-screens give your viewers suggestions on what they can watch next. Here, you can either select a video/playlist or let YouTube do the job for you by selecting which video is “Best for Viewer” or “Most recent upload”. By choosing the right end-screens, you can try to keep your audience watching for much longer.
    NOTE – It’s always better to select a playlist in this case. The goal is to grow watch time and keep your viewers on your channel and in turn the YouTube platform, right?
  3. Diversify Your Audience by Using Subtitles
    Subtitles help people from other parts of the world to understand your contents as well as people with hearing impairment. The YouTube community is a very helpful place to find people who are ready to contribute subtitles to your videos. Just turn on “Community Contributions” and then generate a link in the “Closed Captions” section which you can share with the YouTube Community so that people can contribute subtitles.Ensure you don’t take playlists, end-screens and subtitles for granted as they can be really useful for the growth of your channel’s watch time in the long run.

 

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Build a Community on YouTube

How to get 1000 Subscribers

Growing your YouTube Channel from zero to 1000 subscribers won’t happen quickly if you don’t know what to focus on. It is no longer news that YouTube now requires a channel to have at least 1000 Subscribers and 4,000 hours of watch time in the past 12 months to enable monetization.

Here are 10 ways for you to gain 1,000 subscribers fast on YouTube in 2018:

  1. Create Contents Your Audience Wants To Watch
    Viewers will subscribe if you constantly upload valuable contents. Create an avatar of the idea of viewers you want to attract; this means that you have to identify their age, interests and problems. When you’re creating a video, imagine you are having a conversation with an actual person so that your contents come across naturally.
  2. Identify The Correct Search Terms
    People are continually entering their search queries into Google or YouTube. Therefore, enter your main keyword into the YouTube Search box to get a list of phrases. Create a video for each phrase and use the phrase in the title, description and tags of your video, because it will be the most relevant for your particular video and also increase the chances of your video ranking well in the search engine.
  3. Use YouTube AnalyTics
    Identify the top videos on your channel that are generating the most subscribers. Go to YouTube Analytics > Subscribers > YouTube Watch Page. Look at the titles of the top videos and create videos similar to those.

    Analytics for Subscribers

    Also, take a look at your “Traffic Sources”. Go to YouTube Analytics > Traffic Sources. Click on the Suggested Videos and YouTube Search links, look at the videos that appear in both lists and create videos that are similar to the ones that appear but use different contents.

    Traffic Sources Analytics

  4. Optimize Your Channel Homepage
    Do you know that when you publish a new video, the majority of the traffic comes from your channel homepage rather than the video watch page, therefore, you need to optimize your channel homepage to turn first-time visitors into subscribers. To do this,
    – Create an attractive channel banner that tells visitors exactly what your channel is all about within the first few seconds of visiting your channel.
    – Create a customized channel trailer as well as a strong call-to-action (CTA) that tells people to subscribe to your channel.
    – Add playlists to the sections on your channel. This will help viewers go into your contents more deeply and keep them watching more videos

    Homepage Sections

  5. Create Engaging Videos
    The longer someone stays watching your videos or successive videos, the higher your chances of YouTube promoting your videos on other people’s channels based on the viewing experience and will also increase their chances of ranking high in the search results. The first 10 seconds of your video should grab people’s attention.

    Audience Retention

    For example, begin your video by asking a question then let the rest of your video include points that support your introduction.
    Make sure you end the video with a strong call to action that tells them to subscribe using a good “Subscribe” graphic. Also, utilize end-screens and cards to link to related videos and playlists. Keep your viewers engaged throughout your video.

  6. Create Clickable Thumbnails
    Your thumbnail is the first impression your viewers have of your video before they decide to click and watch. When designing your thumbnail, ensure you use the most catchy still-shot of yourself or video and bold text with contrasting colours. Make sure the picture on your thumbnail corresponds with the text on it.

    Video Thumbnail

  7. Viewer Interaction
    Since subscribers are people who generate the most views to your future videos, build a relationship with them by replying to their comments. Ask them to connect with you outside of YouTube on your social media accounts like Facebook and Instagram so that they feel like they are a part of your day-to-day life. Also, subscribe to the channels of your subscribers if they have theirs to show your support.
  8. Add a Subscribe Watermark
    A subscribe watermark enables you to add the subscribe link to your channel across all the videos on your channel. You can also create a subscribe pop-up link and add to your banner, description, social media sites and websites.

    Branding Watermark

  9. Increase Upload Frequency
    Increasing your publishing frequency triggers the YouTube algorithm. This makes sense because you have more videos working for you. So, if you upload once a week, try to do it 2 or 3 times a week.
  10. Collaborations
    The great benefit of collaborations if that you expose your contents to another audience rather than your own. As you increase the number of collaborations, so will your audience grow. Also, as the channels you collaborated with grow, so will your exposure to more people.BONUS TIP
    Avoid asking “Sub4Sub” as it is against YouTube’s regulation and it could lead to the termination of your channel.

    I wish you all the best as you begin to incorporate these tips!

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Focus on Watch Time!

Ever wondered why a video with more views sometimes gets ranked lower than that with not as much views in YouTube Search results?

Importance of Watch Time

The reason is not far-fetched! The YouTube platform takes Watch Time more important than it does views. Before I delve any further, let me explain what the terms “Watch Time” and “Views” mean.

Watch Time is the estimated total minutes of viewing time of your content from your audience. For better comprehension, watch time measures how engaged viewers are with what they’re watching.

Views, on the other hand, are viewer-initiated intentional play of a video. In the early years of YouTube a view count would increase whenever the video was loaded. This was a reasonable system, except it quickly became obvious that anyone – from a teenager sharing a video to a business sharing a commercial – could simply reload their video over and over to increase their view count artificially. Since YouTube’s homepage displays popularly viewed videos sorted by the number of views, it was easy for anyone to game the system and have their video appear on YouTube’s front page.

Watch Time is one of the most important metrics on YouTube as it emphasizes loyalty among viewers.  “Everyone wants to talk about their billions of views on this platform, but the fact of the matter is, we bucket our audience based on how they engage. We will determine a show that will make it or not make it based on whether people are watching through at significant completion rates” says Dan Ghosh-Roy, svp of audience development for Complex Networks.

Video views on the other hand is a “Vanity Metric”. A Vanity Metric is a number that looks nice and maybe sounds impressive…but doesn’t actually matter.

If you can get one viewer to spend 5 minutes watching a video, it is better than getting more views with people leaving after 10 seconds.

In the YouTube Analytics section of the creator studio, you can clearly see the section “Watch Time Reports”, which used to be views report at some point.

Watch Time Report

Another metric to consider is Audience Retention as it goes hand in hand with watch time. Audience Retention lets you know how long your viewers are watching your video. Studies show that people abandon are either hooked or unimpressed with your videos after 10-15 seconds. To therefore retain your audience, ensure that you begin your videos with catchy/killer hook, avoid to many images before talking and also remove any ramblings.

Let your focus be on Watch Time in 2018! People who enjoy your videos will definitely share with others and this will not only increase your views but also your subscribers.

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YouTube is set to launch Official Artist Channels that bring together all artists’ contents from different YouTube channels into one place. The channel automatically programs their music catalogues on two new shelves, including music videos, songs, and albums.

Music is hugely popular on YouTube and artists with VEVO-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to VEVO’s channels — as well as those on “unofficial” artist-related channels — under a single account for each artist.

An Official Artist Channel is not a new channel—it’s a new layout that can be used on any channel that’s owned and operated by an artist, their manager or their label. The sections on an official artist channel will include Featured Video, Artist-Curated content, Channel Layout, Official Music, Albums, and customizable sections.

As an artist, what does this mean for you? According to YouTube, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like community posts, mobile live and ticketing. Anyone who has had a chance to use both platforms will definitely agree that YouTube is more user-friendly than VEVO. 

 

VEVO Channel for Artist

VEVO channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel. In addition, if an artist has only a Vevo channel (and not an Official Artist Channel), the Vevo channel will still appear in search.

 

Official Artist Channel

As a user, if you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the official artist channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

The roll-out of these channels will begin taking effect on the platform in coming weeks.

How to get an Official Artist Channel

To be eligible for an Official Artist Channel, make sure you already have a YouTube Channel that’s owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. YouTube will contact you as soon your channel has been upgraded to an Official Artist Channel.

Watch out for more updates!

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Make Money on YouTube

YouTube Monetization

What compels most creators to create is rarely the money. It’s the thought of making something for the world to enjoy. But ironically, that puts them in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, most YouTubers have already figured that bit out. All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that help you actually make money. However, let us focus on how to make money without veering off the YouTube Platform. 

Inasmuch as YouTube keeps tweaking its algorithm when it comes to monetization, there is a need to understand that unless your channel is “Monetized”, you will not earn a dime from YouTube. Your views count or subscribers do not make you money on YouTube, rather it is the ads that run on your videos that bring the money.

So, if you have, say, 1 million views on a particular video and your channel isn’t monetized, you cannot make any money. You have to be a YouTube Partner to be eligible to activate monetization on your channel. The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos.

Here is how to activate monetization on your channel:

  1. Sign in to YouTube.
  2. In the top right, select your account icon > Creator Studio
  3. In the left menu, select Channel > Status and features.
  4. Under “Monetization,” click Enable.
  5. Follow the on-screen steps to accept the YouTube Partner Program Terms.

Below is an example of a channel that is enabled for monetization.

Status and Features

Once your monetization is enabled, you’ll notice a green “$” next to your videos in the “Video Manager”, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.

A monetized video means you can earn money from the video when it is watched. 

NOTE: For channels that are yet to meet the new monetization eligibility threshold set by YouTube, there is still a way for you to retain your monetization without hitting 1,000 subscribers and 4,000 hours watch time. Find out in my next post!

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Have you ever found yourself mindlessly flipping through a Buzzfield article chock-full of photos and GIF files wondering how on earth such perfect specimens of hilarity are generated from your favorite videos? Thanks to YouTube‘s new GIF creator, you can finally be the genius in the drivers seat. Using the new feature, you can grab clips of a video you’re watching and turn it into a silent mini clip that plays on a loop. AKA – a GIF (Graphics Interchange Format). 

Using the GIF tool is easy. Simply sign into YouTube, find the video, hit the share button and select the GIF option. From there, sliders are available to help you select the preferred part of the video for your GIF masterpiece – text can be added above and below at this stage as well. Final results can be emailed, embedded, or shared on various social networks such as Facebook, Twitter, Reddit etc.

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While YouTube is still the king of the online musical video stream, it looks like Spotify is gaining ground, a development that might mean more money to songwriters, artists, labels and publishers alike.

According to Billboard, the on-demand streaming marketplace has risen by 50% in 2014. This means that Spotify has delivered about 413 million streams this year so far as compared to 274 million in 2013.

Spotify’s market share in the streaming market has gone from 22% to 33% this year while YouTube’s has decreased from 66% to 58%. That said, 91% of all on-demand streaming traffic is from these two services.

One of the more interesting aspects of YouTube’s market share is that it can fluctuate greatly depending upon the posting of a hot new video. For instance, there was a large spike in activity in August when Taylor Swift’s “Shake It Off” and Nicki Minaj’s “Anaconda” were released. In fact, “Anaconda” now holds the Vevo record for most views in 24 hours at 19.6 million global views.

With the introduction of YouTube’s new Music Key streaming service next year, you have to wonder whether the market share numbers will increase at Spotify’s expense instead of the current trend. Then again, there’s always Apple Beats that can change the equation yet another way when it’s released in full in 2015.

One thing is for sure, the music streaming market will continue to be one of the most interesting aspects of the music business next year.

 

FreemeDigital | Facebook | Twitter | YouTube | Blog

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Since his breakout hit “Gangnam Style” debuted in July 2012, it has become the most watched video on YouTube to date, scoring over 2.1 billion (that’s billion with a ‘b’) views. While this feat is staggering in itself, Google posted a nugget on YouTube’s Google+ page on Monday about this accomplishment, saying that it’s been viewed so many times they’ve been required to “upgrade” the video site’s backend. When YouTube was first designed, it was never expected for a video to exceed 2,147,483,647 views because of how the counter software was originally coded. “It’s like a car odometer,” says YouTube spokesperson Matt McLernon. “Once it rolls over the last nine, it resets.” He said the company thought 2 billion would be enough and it wasn’t.

Exactly how did Google know they were in need of an upgrade?

A few months ago, they noticed Psy’s view count would eventually hit that number and require a behind-the-scenes tweak. If they didn’t do anything, in this case, the number would’ve remained static in the counter underneath the video, but YouTube would continue to keep an accurate count of views in a separate location. Google updated the entire site’s counter software, making it so a video can now register 9 quintillion views – or a total of 9,223,372,036,854,775,808. “It’s like we went from a two-door coupe to a stretch Hummer,” McLernon says.

YouTube and Google did do something to mark the occasion: If you go to the YouTube Page where “Gangnam Style” lives and put your cursor over the play count, the number spins through the view count in the way a mileage counter on a car would.

Along with being a catchy song – after all, it was still in the top five YouTube most watched video  – Psy’s YouTube channel has bumped his other tracks into stratospheric numbers as well. Earlier this year, he released “Hangover,” a collaboration with Snoop Dogg, and it’s been viewed over 162 million times since June 8. “This is what happens when the whole world can play something at the same time,” McLernon says. “And when one video brings you to a channel, you often go and watch other videos.”

 

Source: http://blogs.wsj.com/speakeasy

 

 

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AS YOUTUBE MUSIC KEY SETS TO TAKE OVER.

A revolution is soon to erupt within the music industry globally and Nigeria should be ready to partake in it.YouTube’s importance as a distribution channel and discovery platform of musical contents is undeniable. Most of the top viewed videos on YouTube are mostly that of artistes and record label channels. Recently, YouTube made its strong connection to the music industry and the listening habits of their users official; they launched a separate music streaming channel along with a beta version of their own music subscription service.

YouTube Music home page, similar to the home page, shows users the music videos recommended for them, along with the most popular music videos and playlists by genres. YouTube Official blog also promised full-length albums in high quality to be uploaded through YouTube Music for users’ listening pleasure. The page can be accessed through a web browser, as well as on YouTube’s mobile app for both Android and iPhone.

However, users wishing to enjoy free tunes on YouTube will run into a familiar inconvenience—advertisements, an expected trade-off for the video network to afford streaming rights for high-quality audio.

For those wishing to have an uninterrupted music-listening experience, YouTube has launched a beta version of a paid music subscription service called YouTube Music Key. A starting monthly fee of $7.99 (expected to rise to $9.99) guarantees users an ad-free listening experience, along with offline access and a subscription to Google Play Store. Sadly, YouTube Music Key beta is only available to the network’s “biggest music fans” by invite only, as stated on the official blog, with the wider service later.

What Your Business Can Learn from YouTube’s Evolution as A Social Channel

Here are three lessons brands can take from the rise of YouTube as a music platform:

1. Young audiences can define a market

A survey conducted in 2012 shows YouTube as the most popular source of music for teenagers, with older media like radio and CDs trailing behind. For social media and online marketing, user engagement is everything. A critical mass of users signing up or leaving your service for your competitor can make or break your brand. And the one user group social media analysts watch the most are teenagers: their love of Instagram made the networks’ user base double in less than a year, and their preference for social media as a source of news put newsrooms around the world in a panic for their future. Behaviors and habits of the young and broke often shape a market, so don’t ignore the needs of a younger customer. Teens can make a single target employee into a social media sensation overnight, so you should not ignore their needs and interests in your online marketing efforts.

2. Put your customer’s needs first and profits will follow

Despite the copyright battles and numerous opportunities to monetize on their active users, YouTube remained free to use. And now, some say that if a fraction of YouTube Music users converts to the paid streaming service, YouTube Music Key, the service will quickly outperform veterans such as Spotify and Rdio in the field. Nothing good is free for long, but you have to prove your worth to your clients before introducing a charge for your products or services. YouTube’s music offering is well-positioned to demonstrate how a free platform model can generate real profits.

3. Never underestimate Google

The 2006 acquisition of a one-year-old YouTube was one of Google’s biggest buys at the time. Now the video-sharing services reaches more US adults ages 18-34 than any cable network, according to YouTube’s official blog. If you’re in the streaming music business, you learned firsthand not to underestimate the search giant’s power. For good measure, maybe also brush up on your SEO knowledge and update your Google + profiles. And while you’re at it, why not learn a thing or two from Google’s new marketing training app, Google Primer.

 

Excerpts from: www.hypebot.com