YouTube Marketing Essentials
Music marketing is definitely not what it was a few years ago. If anything, it has become more difficult and too strategic to be handled shabbily. The reasons for the difficulty are not far-fetched. Among these are; a decline in the creation & appreciation of art, marketing expenses & cost, competition, deficient marketing strategies, inconsistency etc.
Even more challenging is the promotion of video content. Many just make online uploads without maximizing the marketing potentials of the content. Our focus in this post is to share a few tips and strategies on ‘Marketing your Content on YouTube’.
One of the foremost attractions for your audience is in the value you offer. Much more than the packaging (even though that is good), the value you offer could make or mar your product. As a musician, let the value derived from your music or music video be such that, you will keep your listeners wanting more. It’s on you to make content(s) that connects with your customers, even on a deeper level. If you are able to achieve this, your listeners or customers will begin to share and recommend your songs, hence, making marketing easier.
Another important strategy for marketing on YouTube is Consistent Posting. If you run a YouTube channel, its advised to upload content consistently. Of course, you can’t come up with music videos every week (and if you can, Good). They are several contents you could upload to water the appetite of your audience during the intervening periods of your official releases such as; clips from your shows or gigs, behind the scenes, studio sessions. Be creative, whatever will stimulate your audience. Be warned not to show too much; let your privacy remain private.
If YouTube identifies that you upload regularly, it will boost your content on the ‘Suggested or Recommended Videos’ section, hence boosting the traffic to your page.
Your ‘Intros’ Matter
Another strategy for marketing your content on YouTube lies in the first few seconds of your content. Viewers tend to engage with a song if it has a catchy intro, whether audio or visual. If the content has a captivating intro, it most often compels your audience to follow through with it till the end.
Same works for the headlines or titles. You should be able to come up with catchy and easy-to-find headlines. It helps to make your content more discoverable from optimized search.
Achieving success in your career isn’t just dependent on how talented you are, it also depends on several factors. One of such is improving yourself. In the art of marketing and promoting your content, it’s essential that you improve yourself.