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youtube monetization

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YouTube Monetization

YouTube Monetization: An Insight into its Approach and Features

One of the major factors in the business of selling music today is the ability to generate income off your product or content via several channels. Our focus here is on ‘How you can monetize your Content on YouTube’.

Recent stats show that the number of people generating a 5-figure revenue from YouTube has gone up about 5% while those earning 6-figures has increased to over 40%. This gives YouTube bragging rights as a worthy business platform, where content creators can effectively generate and monetize their content. Here are a few ways to monetize your content on YouTube:

Independent Monetization

This is an independent channel of monetizing some aspect of your content through the ‘Partner Program’, without the inputs of a middleman. The revenue generated from your content will, however, be split between you and YouTube according to the stipulated rev. share. The criteria for Independent Monetization include;

  • Your channel must reach 4,000 watch hours in the previous 12 months and 1,000 subscribers
  • Google AdSense: You must have signed up for Google AdSense. This allows YouTube to pay your royalties
  • YouTube Monetization Settings: You must adjust your YouTube monetization settings to enable the ads you want running on your content and the type of content it should run on
  • Follow and Obey all YouTube Partners’ Policies patiently, while waiting to be approved

Content ID Policies

This is a digital “fingerprinting” system that YouTube content creators can use to identify and manage their COPYRIGHTED content across the YouTube platform. This ensures that your COPYRIGHTED content isn’t illegally used and monetized. If identified, the Content ID ensures that you get a royalty from such uploads. The simplest way to identify and manage your content is by working with a YouTube Certified Content Aggregators (such as FREEME DIGITAL of course).

YouTube Red

This is a paid YouTube Streaming Subscription Service that provides advert-free video streaming to its customers. It offers access to music, series, and movies, all without adverts. For now, it is exclusive to some countries and isn’t accessible to a global audience. Once again, working with a distributor allows you quickly and easily get your content on YouTube red as well as collect the appropriate royalties when it is available.

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Make Money on YouTube

YouTube Monetization

What compels most creators to create is rarely the money. It’s the thought of making something for the world to enjoy. But ironically, that puts them in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, most YouTubers have already figured that bit out. All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that help you actually make money. However, let us focus on how to make money without veering off the YouTube Platform. 

Inasmuch as YouTube keeps tweaking its algorithm when it comes to monetization, there is a need to understand that unless your channel is “Monetized”, you will not earn a dime from YouTube. Your views count or subscribers do not make you money on YouTube, rather it is the ads that run on your videos that bring the money.

So, if you have, say, 1 million views on a particular video and your channel isn’t monetized, you cannot make any money. You have to be a YouTube Partner to be eligible to activate monetization on your channel. The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos.

Here is how to activate monetization on your channel:

  1. Sign in to YouTube.
  2. In the top right, select your account icon > Creator Studio
  3. In the left menu, select Channel > Status and features.
  4. Under “Monetization,” click Enable.
  5. Follow the on-screen steps to accept the YouTube Partner Program Terms.

Below is an example of a channel that is enabled for monetization.

Status and Features

Once your monetization is enabled, you’ll notice a green “$” next to your videos in the “Video Manager”, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.

A monetized video means you can earn money from the video when it is watched. 

NOTE: For channels that are yet to meet the new monetization eligibility threshold set by YouTube, there is still a way for you to retain your monetization without hitting 1,000 subscribers and 4,000 hours watch time. Find out in my next post!