Tags Posts tagged with "youtube channel"

youtube channel

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YouTube is set to launch Official Artist Channels that bring together all artists’ contents from different YouTube channels into one place. The channel automatically programs their music catalogues on two new shelves, including music videos, songs, and albums.

Music is hugely popular on YouTube and artists with VEVO-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to VEVO’s channels — as well as those on “unofficial” artist-related channels — under a single account for each artist.

An Official Artist Channel is not a new channel—it’s a new layout that can be used on any channel that’s owned and operated by an artist, their manager or their label. The sections on an official artist channel will include Featured Video, Artist-Curated content, Channel Layout, Official Music, Albums, and customizable sections.

As an artist, what does this mean for you? According to YouTube, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like community posts, mobile live and ticketing. Anyone who has had a chance to use both platforms will definitely agree that YouTube is more user-friendly than VEVO. 

 

VEVO Channel for Artist

VEVO channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel. In addition, if an artist has only a Vevo channel (and not an Official Artist Channel), the Vevo channel will still appear in search.

 

Official Artist Channel

As a user, if you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the official artist channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

The roll-out of these channels will begin taking effect on the platform in coming weeks.

How to get an Official Artist Channel

To be eligible for an Official Artist Channel, make sure you already have a YouTube Channel that’s owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. YouTube will contact you as soon your channel has been upgraded to an Official Artist Channel.

Watch out for more updates!

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Make Money on YouTube

YouTube Monetization

What compels most creators to create is rarely the money. It’s the thought of making something for the world to enjoy. But ironically, that puts them in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, most YouTubers have already figured that bit out. All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that help you actually make money. However, let us focus on how to make money without veering off the YouTube Platform. 

Inasmuch as YouTube keeps tweaking its algorithm when it comes to monetization, there is a need to understand that unless your channel is “Monetized”, you will not earn a dime from YouTube. Your views count or subscribers do not make you money on YouTube, rather it is the ads that run on your videos that bring the money.

So, if you have, say, 1 million views on a particular video and your channel isn’t monetized, you cannot make any money. You have to be a YouTube Partner to be eligible to activate monetization on your channel. The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos.

Here is how to activate monetization on your channel:

  1. Sign in to YouTube.
  2. In the top right, select your account icon > Creator Studio
  3. In the left menu, select Channel > Status and features.
  4. Under “Monetization,” click Enable.
  5. Follow the on-screen steps to accept the YouTube Partner Program Terms.

Below is an example of a channel that is enabled for monetization.

Status and Features

Once your monetization is enabled, you’ll notice a green “$” next to your videos in the “Video Manager”, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.

A monetized video means you can earn money from the video when it is watched. 

NOTE: For channels that are yet to meet the new monetization eligibility threshold set by YouTube, there is still a way for you to retain your monetization without hitting 1,000 subscribers and 4,000 hours watch time. Find out in my next post!