Ever wondered what your Press Release should be like?
Regardless of what musical content you are putting out; whether a new single, a music video, an EP or even an album, it is always proper to have a press release, for the purpose of announcing your latest release to your audience in a way that will capture their attention, help understand the content better as well as call them to action. To achieve this, you have to masterfully put out a formidable press release. However, not many know what exactly should be in the press release and how to write one. Here are a few essentials that would help you write a good press release.
STYLE OR GENRE: For knowledge sake, a genre is the categorization of a content as belonging to a particular style, so long as it is artistic. Although; not really a thing in this side of the world, probably because no one wants to be limited to a particular style, but then, including and describing the genre of your music into your press release(s) help your audience know what to expect from the song. Stating and describing the genre of your music helps, in a way, to inspire your audience to listen to your music.
HI-RES PHOTO: One of the most important items that should be included in your press release is a photo that depicts or represents what the content is about – a cover art. The best practice is that the photo must be hi-res. One of the advantages of having a hi-res photo is that it gives you a professional front – which would help build credibility- and it encourages patronage.
RELEVANT INFOS COME FIRST: When writing a press release, it is advised to write the most important info’s first. The truth is, not many will read past the first few lines of your press release, and if you are lucky, your audience could go the length of reading the first paragraph. One of the best practice is that your first paragraph graph should be able to answer the; who, what, when, where, why, and how of your content. Take advantage of the first few lines.
KEEP IT SHORT AND SIMPLE (KISS): Learn to keep your press releases short. The longer your press release, the faster you lose your audience. Make your info’s as brief, yet specific, as possible.