INDUSTRY INFLUENCERS: STRATEGIES AND TIPS FOR BUILDING
LASTING RELATIONSHIPS IN THE MUSIC INDUSTRY
Today, there has been a shift in the way people make names for themselves in the industry. Instead of trying to impress top music executives, the focus is now mostly on building a dedicated online fanbase – gaining an effective social media presence which in turn helps artists gain exposure in the public eye. Industry influencers have access to a large number of audience and can persuade others by virtue of their authenticity and they have become arguably more influential than some music firms.
How To Build The Right Relationship With Industry Influencers
Get involved with the right influencer: In building relationships with influencers to grow your career, you need to first take time to do some research and find the influencer in line with your music to ensure your messages are getting in front of the right audience who will actually be interested in what you’re promoting… otherwise, it might just be a waste of effort.
Offer something worth the while: It’s never a good idea to approach an influencer with a “take-only” state of mind. The partnership needs to be of mutual benefit. Be upfront from the beginning and let them know what you’re offering and why it is of value to them, also remember to promise only things that you can fulfill because that can come back to bite you easily.
Don’t bug them: A lot of these influencers are usually on a tight schedule, so it is wise and very important not to act desperate when you’re contacting them for an issue. If they don’t reply after your follow-up attempt, then it’s time to let go, as they’re probably not that into you.
Build and Nurture the Relationships: You can approach influencers the same way you network by targeting a few carefully selected people to build close working relationships with over time. The best influencer partnerships are long-term, which means keeping in regular contact so that the next time you need a favor, they’d be happy to help.
Influencers currently have one of the most powerful audiences, with legions of loyal followers interested in the kind of songs they listen to. By following these simple rules, you’ll quickly master the tips and strategies of building a lasting relationship with Industry Influencers.