Tags Posts tagged with "Instagram"


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Take Charge of Your Instagram Following

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fan base on Instagram.

Instagram Following

1. Tell your story
Think of your Instagram feed as your personal online magazine. Use your photos and videos to visually tell your story. Pick main content themes that show who you are as an artist, and build a consistent feed. Some example of content themes are performing, recording, your musical interests, fashion/style, and religion/spirituality.

2. Decide on the overall look of your photos
When someone visits your profile, your first nine photos should have a consistent look. Decide if you want your Instagram feed to feature photos with an array of bold, eye-catching colors or if you want your photos to have a more minimalist, monochromatic look. You also need decide to whether you want your photos to have cool undertones or warm undertones.

Use a photo-editing app like VSCOCam to edit your photos to match your theme.

3. Post consistently
Along with having a consistent theme, you also need to be consistent in your posting. Consistency is key in building your followers over time. Sporadic posting could actually cause you to lose followers.

Post to your page one to three times a day to build your following. Create some of your posts and schedule them ahead of time with apps such as Hootsuite and Later to stay on top of your social game.

4. Use the right hashtags
Think of hashtags that both represent your brand and what your fans are searching for on Instagram. Use an analytics tool such as Iconosquare to see which hashtags are popular among your fans. Switch out your hashtags every few months to keep them fresh and correlate with your fans’ interests.

5. Spark engagement
You have to give in order to receive likes and comments on your Instagram content. Ask your followers questions, and post call-to-action photos to engage them. Like other people’s photos, and leave genuine comments on their content. Commit to engaging with a specific number of people per week to grow your following.

6. Post at the right times
In order to receive the most engagement, you must post your content at the right times. Post your content morning, afternoon, and evening to reach your fans in different time zones. Use Iconosquare to analyze when your followers are online. Study your followers’ behavior for at least a month and make adjustments to your posting times based on your findings.

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Channel O Awards certainly has come and gone and to everyone who attended, the event as usual was full of glamour and grandeur. From the outfits worn by artistes to the awards presentation and performances, the night was indeed full of fun. Although with all that being said, there was a big surprise for the night – our very own Davido who was nominated in five different categories ended up with no awards for the night. Yes it seems too unfortunate for Davido not picking up at least an award but Davido has by far had a very successful year 2014 clinching other notable and internationally recognized awards including BET (Best International Act – Africa), NEA, MTV Africa Music Awards (Best Artiste of the year and Best Male), NEA (Artiste of the year) and Affrima Awards (Artiste of the year)

Reacting, Davido posted a video on Instagram and said Shout out to team Davido, we didn’t win yesterday, it happens, but trust me we are coming back harder and harder. I love you guys for all the support.Airing his opinion, Don Jazzy insisted Davido should have gotten one award atleast.

We wish him all the best next year. Certainly next year would see him coming bigger and harder.

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Social Media has been one of the best way of keeping in contact with your fans as an artiste; it is also a platform where fans connect with their favourite artistes. From HI5, MySpace, Facebook, Twitter and Instagram, Social Media has proven to be a must get tool for artistes. Although all of them are engaging, Instagram lately has been quite effective with fans getting to see the cool and not so cool pictures of their favourite artistes. Have a look on why you should be on Instagram and how you can get the best out of Instagram as an artiste.

Getting Started—an Effective Profile

Here’s the first counterintuitive rule. Increasing your fan base via Instagram is 20% of having 20 to 30 great pictures and 80% searching hashtags. You don’t necessarily need to post photographs every hour of the day to grow your account. In fact, that won’t help new fans discover you at all. A few pictures (say 2 – 3) is enough for the day.

Content Breakdown

There’s no hard science to a lot of this but I would make sure your profile consists of about 50% music-related photos (a picture of you on stage performing or while in the studio recording, your new album cover, shots from the road), 40% personal photos (random pictures of you either eating or chilling at the beach)

Target your Demographic

Who do you want to get your name and music in front of? Apparently an audience in your immediate environment. The more specific and niche the better. Usually people who are listening to and hash tagging smaller, up-and-coming artists are the ones who will take a chance on your music. Also target brands interested in you; you get to show them how social able you are.

Reaching Out

Now that you’ve chosen 5-10 hashtags you want to target, let’s get into what targeting actually means. Hit the magnifying glass icon on the bottom of the app. Then in the search bar, type in your first hashtag (make sure your set to hashtags, not users). Hit search and voilà! Everyone who has ever uploaded a photo and included that hashtag will appear.

Follow, Like, Comment Technique

The most effective way of getting potential new fans to check you out is to like their photos, comment on them, and follow their accounts. This gets tricky because of Instagram’s spam censors which will ban your account temporarily if you violate the maximum amount of each action.

What to Expect

There are a lot of variables to this equation. How good your pictures are, how non-spammy your comments are, how willing your target demo is to check out new music from you. But in general the average return follow rate is between 10%-30%. That means if you follow 1,000 you will get 100 to 300 who will follow you back. And in those numbers is where the magic occurs.



FreemeDigital | Facebook | Twitter | YouTube | Blog

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A revolution is soon to erupt within the music industry globally and Nigeria should be ready to partake in it.YouTube’s importance as a distribution channel and discovery platform of musical contents is undeniable. Most of the top viewed videos on YouTube are mostly that of artistes and record label channels. Recently, YouTube made its strong connection to the music industry and the listening habits of their users official; they launched a separate music streaming channel along with a beta version of their own music subscription service.

YouTube Music home page, similar to the home page, shows users the music videos recommended for them, along with the most popular music videos and playlists by genres. YouTube Official blog also promised full-length albums in high quality to be uploaded through YouTube Music for users’ listening pleasure. The page can be accessed through a web browser, as well as on YouTube’s mobile app for both Android and iPhone.

However, users wishing to enjoy free tunes on YouTube will run into a familiar inconvenience—advertisements, an expected trade-off for the video network to afford streaming rights for high-quality audio.

For those wishing to have an uninterrupted music-listening experience, YouTube has launched a beta version of a paid music subscription service called YouTube Music Key. A starting monthly fee of $7.99 (expected to rise to $9.99) guarantees users an ad-free listening experience, along with offline access and a subscription to Google Play Store. Sadly, YouTube Music Key beta is only available to the network’s “biggest music fans” by invite only, as stated on the official blog, with the wider service later.

What Your Business Can Learn from YouTube’s Evolution as A Social Channel

Here are three lessons brands can take from the rise of YouTube as a music platform:

1. Young audiences can define a market

A survey conducted in 2012 shows YouTube as the most popular source of music for teenagers, with older media like radio and CDs trailing behind. For social media and online marketing, user engagement is everything. A critical mass of users signing up or leaving your service for your competitor can make or break your brand. And the one user group social media analysts watch the most are teenagers: their love of Instagram made the networks’ user base double in less than a year, and their preference for social media as a source of news put newsrooms around the world in a panic for their future. Behaviors and habits of the young and broke often shape a market, so don’t ignore the needs of a younger customer. Teens can make a single target employee into a social media sensation overnight, so you should not ignore their needs and interests in your online marketing efforts.

2. Put your customer’s needs first and profits will follow

Despite the copyright battles and numerous opportunities to monetize on their active users, YouTube remained free to use. And now, some say that if a fraction of YouTube Music users converts to the paid streaming service, YouTube Music Key, the service will quickly outperform veterans such as Spotify and Rdio in the field. Nothing good is free for long, but you have to prove your worth to your clients before introducing a charge for your products or services. YouTube’s music offering is well-positioned to demonstrate how a free platform model can generate real profits.

3. Never underestimate Google

The 2006 acquisition of a one-year-old YouTube was one of Google’s biggest buys at the time. Now the video-sharing services reaches more US adults ages 18-34 than any cable network, according to YouTube’s official blog. If you’re in the streaming music business, you learned firsthand not to underestimate the search giant’s power. For good measure, maybe also brush up on your SEO knowledge and update your Google + profiles. And while you’re at it, why not learn a thing or two from Google’s new marketing training app, Google Primer.


Excerpts from: www.hypebot.com