TWITTER AND ITS BENEFITS TO MUSICIANS
With the rapid growth in the use of social media for product marketing, one need not explain the benefits of engaging in that activity. It is easy to argue that Instagram is the best and most used social media marketing platform, while others might prefer YouTube; yet still, there are those that would opt for Facebook over the others. We say, concentrate your efforts and affections on the one you love. If it’s Twitter, use it. If Facebook, then sticks to it. Our focus here, however, is Twitter and its benefits/advantages for artists and musicians.
It’s no news that Twitter, in recent times, has declined in usage. However, its worthy of note that it still remains relevant as a marketing platform. Twitter still has hundreds of millions of active monthly users which is still a large market to exploit. As a musician, not all users know or have heard about your music – in fact, chances are majority haven’t. Here are a few things Twitter offer that other social media platforms don’t:
- Post Links Without Hurting Your Reach: Instagram won’t let you put linkable URLs in your captions only on your profile bio. Facebook rarely allow your posts if they contain URLs, especially off-platform links. Twitter allows you to put as many links as you want without tampering with your post and its reach. Also, Twitter grants you access to those external links with no obstructions, and if any, wouldn’t matter so much.
- Encourages Conversations / more Engagements: Instagram only allows pictorial posts but there are times when all you want to do is write and engaged more with your fans. Facebook allows both pictorial and written post, however, there are limits to the engagements you can get on your posts. Twitter places no limit to your post engagements, whether written or pictorial. You could make hashtags so as to help fans engage with a particular trend or post. It’s a platform that encourages conversations and more engagements with fans and followers.
- Allows for Support to others: As a musician, its advised to show support to other artists when they make new releases or achieve a win in their endeavors and also to appreciate your fans for their support and loyalty. You might be reluctant to do so on Facebook or Instagram if it hurts the reach of other important posts you need to make that day but on Twitter, there are no barriers. You can tweet, retweet, reply, and like things whenever you want. When there’s no cost to being a supporter of others’ work, generosity follows. Although there are many trolls and Social Media savages on there, Twitter can be a really supportive place as well.
We might have shared just a few of the many things you can benefit from Twitter but you can be sure there are many more. Care to weigh in? Drop it in the comment section.