Music Sense

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The first point of contact of the music listeners to a new song is the cover art. It has been observed that, if the cover art does not look appealing to the listener, he/she most likely would not listen to the song as against when the art is very appealing. Worse off are the digital platforms who provide online and streaming services; as failure to comply with their guidelines can mean that your music won’t be uploaded to their platform.

Many are not aware that there are guiding rules that are in place guiding the cover arts of music. It is however important to state that the general rule guiding the cover art is that all cover arts must be unique in itself, depicting the message of the music. Here are some points to keep in check when making a cover art for your music:

  • No Information Mismatch: The information on the cover art must match with the information attached to your music i.e artist name, title of single or album.
  • There shouldn’t be record label information on the cover art.
  • Parental advisory warnings are not necessary, so far there is the ‘explicit content’ tag on the cover art.
  • Artist name abbreviation: When abbreviating your name, ensure you abbreviate the name completely and not just a part of the name.
  • If you are featuring another artist on the track, ensure there are no information mismatch on the cover art.
  • Avoid copyright and trademark infringement. You don’t put the logo of a company or brand you have no affiliations with on your cover art without express permission.
  • The use of the tag ‘original’ for songs covers are unnecessary.
  • Avoid using watermarked images.
  • Avoid stretching your images aspect ratio. This causes image blurriness.
  • Avoid up-scaling your low-res image to a larger size.
  • Avoid excessive and irrelevant text on your cover art.
  • Avoid including your contact info, pornographic images, violent images, racist signs or logos etc.

It’s important to note here that there are no rules guiding ‘Word Casing’ so you are at liberty to use whatever case-mix as you see fit. You can also use the same image for all you release, so far the text on the cover art differs.

If you have an image without text, that’s fine as long as you don’t use it for another release. It’s also okay to include your social media handles on your artwork so long as you don’t mention the names of these social media platforms.

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Curators have a specific need in mind when looking for songs to put on their playlists and your song must meet that need to stand a chance.

For your song to make the listeners playlist, it has to be play-worthy, in that, it must satisfy the need of your listeners as well as leave them wanting more. However, getting your song to be added to the playlist isn’t just about making good music or promoting the sound through all channels, there are certain technicalities that can aid your song and make it more playlist friendly. It is along this line that we briefly discuss certain fundamentals to achieving this.

As an artist, you should have it in mind for your music to have playlist features i.e. short and straight to the point. Take, for instance, to make a radio playlist, certain edits are done. The process of making those ‘edits’ could be burdensome; hence, the radio stations leave the song off their playlist. Having shorter versions of the song is good, especially for radio listeners, who are not as patient to listen to the whole song.

It is important here to state clearly that this is not to dissuade the creativity of artists or restrict their musical expression, what we have discussed thus far is for the sake of musical playlists.

In editing your song, you should consider the following:

  • Song Length: Make sure the length of your edited song does not exceed 4 minutes. It might begin to bore your listeners after the 4-minute mark.
  • Song Intro & Outro: Ensure this does not exceed 15 seconds. Make it captivating and exciting.
  • Song Structure: Be sure to communicate what the song is about with a captivating hook or vocals. Keep your listeners in the groove of what you are singing.

Ensure to grab the attention of your audience with the intro such that they’re not eager to skip your song. In doing this, the song must have a fantastic intro and the body of the song should lure them in for more.

The song should be able to sustain the attention of listeners, pass the 30-seconds mark, on a music streaming platform. Anything less will mean the song wasn’t streamed, hence, reducing your chances of making money off the song.

In a nutshell, it is important for musicians to make their songs playlist-friendly. The implication of this is that it positions you in good light within the radar of music curators.


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Let me begin by stating that, what is going to be briefly discussed in this write-up is not something that you have never heard before, it is to serve as a reminder for those things you have heard or learnt at on time or the other during the course of your musical careers. That said, it is advised that these points shouldn’t be taken likely at all.

  1. Your Music is Valid Right Now

Many artists trouble themselves with thoughts on how to be the next big thing; on strategies they must execute to be successful and become global icons, sign major record deals and perform at a world stage. Also, there are others who, not only, use fellow artists as a standard to measure their success, but also duplicate their success blueprint and operate with it. The truth is, as pivotal as these can be to your career, they might make you less appreciative of your little victories and the baby steps you’re taking towards the big picture.

Regardless of your zeal and pursuit for success, learn to celebrate and appreciate your successes, no matter how little they might be. You don’t have to wait for the big dream to be actualized before you celebrate your small victories, it is in those small victories that the legitimacy of your music lies, your small but strategic victories.


  1. Work! Work! Work!

As a musical artist, dreaming about where you want to be in your career isn’t enough. You have to work at it. Working at it might not be so easy or comfortable, you just have to put in the work. You’ve got to work smart also. That’s why you need a team that can formulate and execute strategies for you. Remember to set for yourself small, specific and achievable goals that are in-line with your dreams and will put you closer to it.


  1. Be part of a Community

Join yourself to a community of like-minded artists. Artists who share similar dreams, have like passions and are willing to pay the price for success. This helps you feel more valuable and it is good for feedback, especially from those who do similar things as you. The feeling of being encouraged, constructively criticized and understood helps you get better as an artiste and also helps you produce better content consistently.


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Music Project - Planning


Although not often considered as important in this part of the world, planning is one of the major fundamentals in the success of any project. Regardless of the magnitude or financial implication of the project, effective planning has to be done to achieve the desired result.

Even though our focus in this piece is “planning”, it should be noted that planning alone can’t and won’t get you your desired result. There are a number of factors to put to consideration which embarking on a new project. That said, our objective is to highlight these four (4) major questions that will help guide you to effective planning when you set out on a new project.

Before we begin highlighting these questions, we must understand what, in this context, is understood as a project. A project could mean releasing an album, an EP, organizing tour, or even releasing a single. It could also mean launching a campaign, setting up a production outfit, even a music studio. So far it is finance, intellect or time implicative, it is a project. With that in mind, we would highlight a few questions to help with your planning.

What is the purpose of your project?

Before embarking or executing any project, a good time must be taken to clarify the purpose of the project. It is paramount to consider the purpose to which you are undertaking the project. Your objectives and your desired outcome must be clear from the start. How will that project influence or affect your career? What opportunities will this project afford you? These considerations must be fully taken. It would give you an idea on why and how to navigate the wheels of the project.

What goals are you setting for yourself?

You have to set goals for yourself when embarking on a project. What are the things you want to achieve through this project? You must ensure that your goals are achievable. You don’t want to set a goal for yourself that is unrealistic. You set goals based on your track record. For example, on your album sales, you should set goals that exceed the result from your last album sale. If you sold 200,000 copies in your last album, you don’t make it your goal to do 5,000,000 copies this time. Give yourself a realistic and achievable target and work at it.

What are your action plans?

This will entail that you break your goals down into actionable units with deadlines. Handling your goals in its entirety all at once could be overwhelming. So, you break down these plans or goals into smaller units that can be handled before moving on to the next task. For example, breaking down your goals into actionable plans when preparing for a musical concert would mean for you to have called and made arrangements for the planned venue before the set date… and so on.

When is your project actually finished?

Now this part might be dicey but is however worth considering. Many don’t know when they have reached the end of the project. The fact that the event or musical concert has ended doesn’t mean you have reached the end of the project. There are a few other things to put in place before calling it off on a project. These factors have to be properly understood, else, they might defeat the efforts earlier put into the project.

With these few questions properly answered, you can be sure that you are on the right track in ensuring that your project is achieving the success you so desire.

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Content Creators and Media

                                       MUSIC AND SOCIAL MEDIA ADVERTISEMENT

The importance of advertising your content can not be over emphasized for Content Creators. Your contents can only be patronized when it is properly advertised to the consumers. The ignorance of the consumers of the availability of your product can only be blamed on how you have advertised your product.

In this context, your product or content is your music, video, show or anything that influences your career. Fortunately, there are various mediums to inform the world of your latest release and how to ensure that your music, video, shows are known to your fans, especially now that the world has gone digital. However, the availability of these mediums do not guarantee that your content is properly advertised. To ensure that your content is properly advertised, you need to know:

  • Who you are trying to reach
  • What you are offering them
  • What you want them to do


This is basically about you target audience. As a content creator, you must know the category of people your content will appeal to. If it’s the young males only, females only or young male and female alike. There are various insights and analytics applications that could help you know who your “perfect audience” is through your previous engagements on Social Media.

On knowing who you target audience, you will then tailor your posts and uploads to the interests of your audience. This will sustain their interest to your channel, hence, making your content advertisement easier in the digital space.


As a content creator, you must be sure of what you are offering your audience. Your content must be valuable to your audience. Many times, after content creators get the audience they have so desired, they begin to bore their audience with contents that has no value to them. Before long, you find that you have lost audience. As a music artist, you must know that only your music may not be sufficient to keep your audience engaged with your page, you might need to infuse other interest stimulants that is related to your brand.


This is a Call to Action. After you have figured out your target audience and what it is that you are offering them, with proper reach to the right audience, you can direct them to either, “stream”, “download”, “view” or “buy” your content. It could also be that you want them to purchase their tickets to your show. However, be sure not to be too demanding or your request is impossible to meet.

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Music Sense - Stage performance


The ability to deliver an unforgettable stage performance as a music artist is one of the most fundamental, yet technical, ways to appeal to your audience (fans) and leave a lasting impression in the hearts of music lovers. As fundamental as it is, many music artists haven’t learnt the rudiments of stage, much more, gain mastery over the art/act.

To deliver your best stage performance yet, there are a few things that are worth practicing. These are:

PREPARE: As a music artist, you must always prepare before you go on any stage to perform. On the stage, anything and everything can happen to disrupt your performance. This means that you have to be aware of everything happening on the stage and how to manage it. However, the ability to manage your stage is not learnt during your performance, it is learnt during your preparations. What better way to prepare for a stage performance than during rehearsals? Rehearsals affords you the opportunity to master your materials, manage your stage presence and perfect your craft. Keep rehearsing and practicing. It gets better the more you do so.

ENEGIZE: Another attribute to harness is the ability to put in Energy. Now, energy here doesn’t mean that you go to the gym to pump your muscles and then, flex it on the stage (even though that’s still important) but it’s about your vibe or aura. As a performer, you must transmit the emotions and energy from the music to the audience. Let them feel the energy. It makes your performance appealing and compelling.

DELIVER: As a stage performer, you must be careful about the energy you release. Sometimes, the energy you transmit might not be right for the audience. i.e negative energy. Sometimes, you aren’t in the right frame of mind before going up on stage, you must be sure to release all the negative emotions and energy before going up on stage. If it takes for you to meditate, do so. If it takes for you to pray, pray; take a bottle of wine, do so. Whatever it takes, do it so that you won’t release the negative energy to your audience.

MOTIVATE: You must also learn to encourage and motivate your audience while performing. If it’s that you want them to dance, you could start dancing yourself and call on them to join you. If it’s to sing along, you could encourage them by telling the instrumentalist to reduce their instruments. It helps them get more involved in your craft.

REVIEW AND REFINE: After your performance, take some time off to review your performance with your team. You could request for a video footage. Observe your mistakes and work on it by rehearsing. It helps your performance become more refined.

Practicing these highlighted items will help you improve your performance. The more you practice, the better you become. Do these and see that all your stage performances are unforgettable.

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Let’s discuss how Playlists, subtitles and end-screens can help you drive more views on your YouTube Channel so that you can stand out.

  1. Use Playlists to organize your videos
    When people go to your channel and see your playlists, they will immediately have an idea of what topics you discuss and once they click on a video in the playlist, the next video will play automatically and this will keep the viewers engaged which in turn helps build your views and watch time.
    Playlists also help you keep your videos organized so that it’s easier for the viewers to find what it is they are looking for without much hassle.
  2. Use End-screens to guide your viewers
    End-screens give your viewers suggestions on what they can watch next. Here, you can either select a video/playlist or let YouTube do the job for you by selecting which video is “Best for Viewer” or “Most recent upload”. By choosing the right end-screens, you can try to keep your audience watching for much longer.
    NOTE – It’s always better to select a playlist in this case. The goal is to grow watch time and keep your viewers on your channel and in turn the YouTube platform, right?
  3. Diversify Your Audience by Using Subtitles
    Subtitles help people from other parts of the world to understand your contents as well as people with hearing impairment. The YouTube community is a very helpful place to find people who are ready to contribute subtitles to your videos. Just turn on “Community Contributions” and then generate a link in the “Closed Captions” section which you can share with the YouTube Community so that people can contribute subtitles.Ensure you don’t take playlists, end-screens and subtitles for granted as they can be really useful for the growth of your channel’s watch time in the long run.


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Mega Slash Promo

Sell Your Music With Freeme Digital and Keep 100% of your Revenue

FreeMe Digital introduces the 2018 Mega Slash Promo. Get your music on both international and local digital stores at pocket-friendly prices.

To signup click on this link

Contact us:
Phone – 08179905358 (Timi), 08110029085 (Ugo)

Instagram, Facebook, Twitter @freemedigital
email – [email protected], [email protected]

Mega Slash Promo

To signed up with Freeme Digital simply follow these easy steps:

– Fill our Artistes Details Form or in our office which will be used to setup a contract
– Select any of our packages according to your needs (Classic, Silver, Gold, Record Label or Videos Only)
– The contract will be setup and sent to you or if in our office you can sign immediately
– The company’s account will be given to you for payment of the package selected
– Submission of content (songs, artworks, pictures, videos, lyrics)
– Account setups/uploads on the digital platforms e.g. iTunes, Spotify, Deezer, MTN music plus, Boomplay, VEVO, YouTube etc.
– Links will be generated and sent to you via fanlink (a single link that contains your other links for ease of promo)

Contact us:
Phone – 08179905358 (Timi or Stephanie), 08110029085 (Ugo)

Instagram, Facebook, Twitter @freemedigital
email – [email protected], [email protected]

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A major disaster contained on time!

In the early hours of Thursday, 10th April, the VEVO platform came under attack by hackers who targeted major official artists’ channels, one of which happened to be Luis Fonsi’s.


People began noticing early Thursday morning that music videos from some of the most popular artists in the world — including Luis Fonsi’s “Despacito”, the most-watched video on YouTube Vevo were taken down. The videos were replaced with messages from hackers and eventually were taken offline while Vevo investigated.

Vevo is a video platform that’s owned by the three biggest record companies in the United States: Warner Music Group, Universal Music Group and Sony Music Entertainment.

Unlike YouTube where anyone can upload contents to, VEVO is specifically run by administrators who upload videos to the website and the Vevo YouTube channel.

This also isn’t the first time Vevo has been hacked. Vevo was hacked in September 2017, where roughly “3.12TB worth of internal files” were published online, according to Gizmodo. The attack was coordinated by OurMine, the same group behind the BuzzFeed and TechCrunch hacks, as well as that of Facebook CEO Mark Zuckerberg’s Twitter and Pinterest accounts.

That attack, which targeted the company’s internal documents, didn’t affect YouTube either. “Despacito” is currently the most-watched video on YouTube, with more than 5.02 billion views since its debut in January 2017.

It’s easy to look at Vevo and YouTube as being one company. Vevo accounted for “50 million unique views on YouTube in May 2013, after purchasing a 7 percent stake in the company in the same year, which is why Vevo videos are syndicated on YouTube.

Vevo said in their own statement. “We are working to reinstate all videos affected and our catalogue to be restored to full working order. We are continuing to investigate the source of the breach.”

Many of the videos targeted in the original attack have been re-uploaded to YouTube at this time — including “Despacito.”

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Same OG


In 2017 she was UNVEILED and by now I BELIVE you all know who Same OG is – the I BALL crooner.

OH GOD, Same OG is just TOO MUCH, she’s got the POWER to GIVE IT ALL. Her music dey CARRY ME DEY GO and I can’t wait till 21st of April to CELEBRATE her in her first Live Music and Networking Session tagged ONE ON ONE with Same OG!!!

Did someone just use all the tracks on Same OG’s recent musical project ‘UNVEILED the LP‘ to hype her forthcoming concert ‘ONE ON ONE with Same OG’?

This is for the Culture! This is for the Kingdom! This is LIVE HIP HOP like never before.


Date: Saturday, 21st of April, 2018

Time: 1pm

You don’t want to miss this!

Download the project here –

Follow her on Instagram and Twitter – @its_sameog

Get ready for LIVE HIP HOP like never before! Save the date!

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YouTube is set to launch Official Artist Channels that bring together all artists’ contents from different YouTube channels into one place. The channel automatically programs their music catalogues on two new shelves, including music videos, songs, and albums.

Music is hugely popular on YouTube and artists with VEVO-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to VEVO’s channels — as well as those on “unofficial” artist-related channels — under a single account for each artist.

An Official Artist Channel is not a new channel—it’s a new layout that can be used on any channel that’s owned and operated by an artist, their manager or their label. The sections on an official artist channel will include Featured Video, Artist-Curated content, Channel Layout, Official Music, Albums, and customizable sections.

As an artist, what does this mean for you? According to YouTube, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like community posts, mobile live and ticketing. Anyone who has had a chance to use both platforms will definitely agree that YouTube is more user-friendly than VEVO. 


VEVO Channel for Artist

VEVO channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel. In addition, if an artist has only a Vevo channel (and not an Official Artist Channel), the Vevo channel will still appear in search.


Official Artist Channel

As a user, if you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the official artist channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

The roll-out of these channels will begin taking effect on the platform in coming weeks.

How to get an Official Artist Channel

To be eligible for an Official Artist Channel, make sure you already have a YouTube Channel that’s owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. YouTube will contact you as soon your channel has been upgraded to an Official Artist Channel.

Watch out for more updates!

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Make Money on YouTube

YouTube Monetization

What compels most creators to create is rarely the money. It’s the thought of making something for the world to enjoy. But ironically, that puts them in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, most YouTubers have already figured that bit out. All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that help you actually make money. However, let us focus on how to make money without veering off the YouTube Platform. 

Inasmuch as YouTube keeps tweaking its algorithm when it comes to monetization, there is a need to understand that unless your channel is “Monetized”, you will not earn a dime from YouTube. Your views count or subscribers do not make you money on YouTube, rather it is the ads that run on your videos that bring the money.

So, if you have, say, 1 million views on a particular video and your channel isn’t monetized, you cannot make any money. You have to be a YouTube Partner to be eligible to activate monetization on your channel. The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos.

Here is how to activate monetization on your channel:

  1. Sign in to YouTube.
  2. In the top right, select your account icon > Creator Studio
  3. In the left menu, select Channel > Status and features.
  4. Under “Monetization,” click Enable.
  5. Follow the on-screen steps to accept the YouTube Partner Program Terms.

Below is an example of a channel that is enabled for monetization.

Status and Features

Once your monetization is enabled, you’ll notice a green “$” next to your videos in the “Video Manager”, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.

A monetized video means you can earn money from the video when it is watched. 

NOTE: For channels that are yet to meet the new monetization eligibility threshold set by YouTube, there is still a way for you to retain your monetization without hitting 1,000 subscribers and 4,000 hours watch time. Find out in my next post!