Music Sense

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Music Sense Monday: Song Writing


On today’s music sense Monday, we will be highlighting some helpful tips that could help you write some of the greatest songs in time.

Not many have understood the rudiments of songwriting neither do they place value on it. Songwriting is a deliberate way of making music, that not only has lyrics or harmony but is well structured and passes a message the way it should. Sometimes ‘freestyles’ can make as much rave and money as some properly written songs. Not that freestyles are a bad thing, but it doesn’t just work for everyone and songwriting is a skill every artist should have.

Here are a few tips to help you write great songs:

Be Inspired

One of the first and most important things is to get inspired. Inspiration can be found in anything. As a musician, you should know what and how you get inspired. For some, it’s the environment, for some – it’s the sound (beat), for some drinks. Regardless of what it is, you must learn to harness it.

Your Message

Upon inspiration, you have to decide on what you are writing about. What message are you trying to pass? What is your objective? You’ve got to be sure about what you are trying to pass across. Your emotion is a strong tool to utilize in this stage. It helps you garner words that are more appealing and can connect better with your listeners.

Hook / Chorus

Also, ensure that the hook or chorus to your song is very catchy, one that sticks at first listen. The essence of this is to retain the attention of your listeners through the song.

Write Down Your Ideas

During the songwriting process, several ideas would come through your mind. Could be song titles, lyrics, bars, message etc. Don’t just let these ideas slip away, rather, pen them down. They could be useful, if not in that project, in subsequent projects.

Take Creative Breaks

While writing, it’s possible you get stuck on a verse or line, you should take a break. Do something different that refreshes your mind. You could take a walk, play games, sleep or whatever.

Revise Your Songs

Many times, it’s not enough to pen down your idea once and close the books on it. You should make it a habit to go through your works; make edits and effects corrections and improve the quality of your work. It limits the flaws in your work.

You can always employ the services of Professional Song Writers, There is nothing wrong with using songwriters, it will help in improving your art and your craft.

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Radio Promotion

If You’re Thinking Radio Promotion for Your Music, This Set Will Point You in The Right Direction

It’s a new dawn in the entertainment space. An era where music distribution and promotion has become mostly DIGITAL – where music streaming and downloads are, by miles, the WAY musical content are distributed and promoted. We no longer live in an era where the premium is placed on physical copies, neither is music promotion left in the hands of ‘Alaba Boys’. Our emphasis in this piece is focused on radio promotion, why it should be considered, and how to go about it.

The reach as well as user engagement offered by radio houses is compelling enough to want to stick with this medium for promoting your content, seeing as there is rarely anyone who doesn’t listen to the radio today regardless of what they are listening to. The most important factor when it comes to radio promotion is the REACH and getting your song on radio helps you grow your fan base and extend your reach within the said geographical location. However, not many are able to approach radio stations in such a way that their content and persona would be found irresistible.

Here are a few tips to guide your approach.

First, you must have and KNOW YOUR CONTACT. It is very ideal to know who is in charge of track-listing and song selection or who can influence such decisions. Having a knowledge of this helps you know who you should be approaching and how. Although you could get contact information via the company’s website, social media accounts, and other noble means, you should still make it a point of duty to know and build a relationship with your contact person.

You should also make enquires about THE RIGHT FORMAT FOR SENDING YOUR MUSIC. It’s not advisable to just send content anyhow you feel like. You should be sure of the format of the radio station(s) work with; the content type, the song duration and other relevant information that aids your track placement. Failure to do your own research could hinder your song from being aired.

Also, make it a point of call to PITCH THE RIGHT STATION. Going straight to the big stations, while still building a name for yourself, might not be the right move for you sometimes, their demands and criteria might be far reaching for you if you’re at the early stage of your career. It would suit you better to target smaller stations but with a large audience reach and engagement, whose demands and criteria won’t be too much for you to handle.

Finally, you should CREATE A BUZZ. This could entail a lot more work than just pitching to the radio stations. You have to create a hype for yourself and your music. There are no specific ways to create buzz for your content. Whatever way there is to get the radio stations to notice your content would do and when they do, it’s a roller-coaster ride from then on…

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Music Business

More Music Business Tips That can ‘UP’ Your Game in the Music Industry

Merely getting by in the “music game” these days is not enough to stay relevant, to achieve true success, you have to be willing to switch it up and stay on top of your game. To this, we will be sharing a few tips that can help you stay relevant in today’s music industry from some of the greatest in the field.

  • Focus on what Works: “We are no longer subject to what was, only to what works. We can honor what came before us, but at the same time, we have to be constantly aware of how fast this new generation moves. The new does not have to be scary and it’s allotted less risky than it ever was. It just looks radically different than it ever did and we have to embrace that. Yesterday’s fans are not coming back and so we should simply stop trying to find them.” – Benji Rogers, CEO, Pledge Music
  • Pay Attention to Details: “Treat everyone that comes into contact with you with as much interest and interact with them as much as you can manage. You will be amazed at how your one extra minute of attention will compound and contribute to your future.”– Ariel Hyatt, President, Cyber PR
  • Business is not about Money: “Business is not about money. It’s about making dreams come true for others and for yourself. Making a company is a great way to improve the world while improving yourself.”
    – Derek Sivers, Founder, CD Baby
  • Your Biggest Challenges aren’t those in the Industry: “Don’t let your perception of who you think you are limit who you can become. Your biggest challenges aren’t those within the industry, they’re the walls you build in front of yourself with limiting beliefs, lack of confidence, fear of the unknown, and having the wrong priorities. Fill your days with an endless pursuit of chasing your passion, taking tiny steps each day to push you progress further, and your persistence will pay its rewards. Exceed expectations, be remarkable… and people will notice.”
    – Brian Thompson, Founder, Thorny Bleeder & The DIY Daily
  • Listen to your Customers, not critics: “Listen to your customers, not your critics. Only invest your efforts into something you enjoy, and don’t outsource anything until you fully understand the principles of that task yourself.” – Lee Parsons, CEO, Ditto Music
  • Follow your own path, not others: “Know your competition but focus on your own product and how it can be best delivered to achieve market fit. Follow your own path and not others, everyone achieves success in different ways. “. – Stan Mcleod, Co-founder, Bandwagon

This post was originally made on

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Album Exposure


Ever since the internet came into existence – or let’s say became popular, – limitless possibilities have been opened to artists in terms of promoting your music. The days of printing CDs to sell in stores/by the roadside are gradually coming to an end, and many, many artists are strictly putting their music online knowing that they can reach millions more than copies of their CDs ever could.

However, no matter how versed you – as an artist – are with using the internet, there’s little to no point in putting your songs/albums online if you don’t promote your works and make sure you get the right people and your core fans to patronize you. Let’s take a look at some basic strategies you could be using to promote your music right now.

1. Promote Your Music Live

Although the world is going digital, the need for face-to-face and live interactions with your fans cannot be overemphasized. Think about it, why do you think many A-list musicians still do ‘album listening’ parties, have gigs, and the likes? It’s because they know the value of connecting with fans live. This is a very good way to promote your songs, albums, and many of the works you’ve done. Something as little as playing a new song off your upcoming album at a gig can get many people to buy the track when it comes out. Because the people who attended the gig will vouch for you that the song is actually lit, which will spur others to buy your songs/albums.

2. Use Social Media to Promote Your Music

Of the 7.2 billion people on this planet, 2 billion are active users on Facebook, 328 million are active monthly on Twitter, 200 million users snap away on Snapchat, etc. Now, if you as an artist aren’t tapping into this, then you are clearly sitting down on a long thing. Social media’s influence on the growth of album/music sales can’t be overemphasized because if a normal person isn’t on Facebook, Twitter, and Instagram (at least) then the person doesn’t exist in this world… talk less of you – a musician – who wants to promote your song.

“No matter how many followers you have, you can’t eat a tweet. Get New Artist Model and learn how to turn traffic – into fans – into money.” – Dave Kusek

3. Reach out to Music Blogs

If you want to promote your music/albums, one of the best ways to do so is by reaching out to music blogs. Trust me, they definitely have the audiences that you and possibly your social media following may not have.

Also, there is the need for you to grow by reaching new audiences every day so as to convert them into core stans. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. And the real beauty is, if your music is put up on a blog, it’s 100% sure to be seen by people who already like your genre of music!

4. Collabo with Other Musicians

Featuring an artist is a great way to get your songs bought/heard by new people entirely. Let’s look at the two hottest musicians in Nigeria at the moment; Wizkid and Davido. I doubt there’s any collabo they will do right now that wouldn’t sell for the artist. When you do a collabo, the featured will also promote the song/album to his own fans. That means more sales for you, more new fans, and above all, more revenue. The key point here is to make sure you choose to work with artists in a similar genre or with a similar fan base as yours.

Now, all these things and more are all at your fingertips when you use a distribution and promotion company like FreeMe Digital to get your music out there to your core fans. With over 1 billion shared views on YouTube, and a Facebook and Twitter following that will rival the gods themselves, you are sure to get the best value of your money. Also having one of the top music blogs, FreeMe Digital also has a solid relationship with the top music blogs and also has an email marketing list that is guaranteed to help bolster sales of your songs/albums when used.

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Music Sense - Press Release

Ever wondered what your Press Release should be like?

Regardless of what musical content you are putting out; whether a new single, a music video, an EP or even an album, it is always proper to have a press release, for the purpose of announcing your latest release to your audience in a way that will capture their attention, help understand the content better as well as call them to action. To achieve this, you have to masterfully put out a formidable press release. However, not many know what exactly should be in the press release and how to write one. Here are a few essentials that would help you write a good press release.


STYLE OR GENRE: For knowledge sake, a genre is the categorization of a content as belonging to a particular style, so long as it is artistic. Although; not really a thing in this side of the world, probably because no one wants to be limited to a particular style, but then, including and describing the genre of your music into your press release(s) help your audience know what to expect from the song. Stating and describing the genre of your music helps, in a way, to inspire your audience to listen to your music.


HI-RES PHOTO: One of the most important items that should be included in your press release is a photo that depicts or represents what the content is about – a cover art. The best practice is that the photo must be hi-res. One of the advantages of having a hi-res photo is that it gives you a professional front – which would help build credibility- and it encourages patronage.


RELEVANT INFOS COME FIRST: When writing a press release, it is advised to write the most important info’s first. The truth is, not many will read past the first few lines of your press release, and if you are lucky, your audience could go the length of reading the first paragraph. One of the best practice is that your first paragraph graph should be able to answer the; who, what, when, where, why, and how of your content. Take advantage of the first few lines.


KEEP IT SHORT AND SIMPLE (KISS): Learn to keep your press releases short. The longer your press release, the faster you lose your audience. Make your info’s as brief, yet specific, as possible.


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Music Opportunities


With you and your dreams of making money in the industry in mind, below are 7 more music business opportunities that you can take advantage of to make money in the music industry.

Set Up Your Own Record Label

If you are yet to make a breakthrough as a musician, then maybe you should consider dropping the microphone and setting up a recording studio and label. Your job would be to help talented musicians by financing their careers and earning an agreed commission from whatever earnings they make, like Don Jazzy, E-Money, and other record label owners are currently doing.

Booking Agent

When individuals or corporate organizations have shows to organize, they need to find ways to contact artists to come and perform at such shows. This is not always easy because artists are generally very busy people. As a booking agent, you would serve as the link between people who need to hire artists and the artists and you would earn commissions for each deal you broker.

Talent Manager/Hunter

You can set up a talent hunt show, or be someone that hunts and recommends talents to record labels and producers. There are people who work as A&R personnel in the music industry and this is basically their job.

Dance Choreographer

Kaffy is basically the number one dance act in the country and this is how she makes her living. Not only is she a dance choreographer, she is also used in many videos that require pop and other dance choreographies. To be honest, no music video is complete without some dance steps to spice it up and if you are a good dancer, you can set up your own dance choreography business where you would provide dance services to artists. You could also teach people how to dance and rake in the big bucks.

Video Vixen

98% of music videos have pretty girls appearing in the videos or probably twerking and dropping down and getting their eagles on. These are the video vixens and based on the number of ladies or guys you see in a video, it’s definitely clear that they are in very high demand. You don’t necessarily have to be a video vixen yourself. Just assemble a team of beautiful video vixens and start an agency service.

Sound Engineer

A sound engineer/audio engineer is responsible for mixing songs and producing nice beats to go with the songs. In case you didn’t know, Simi is a sound engineer and she did that for quite a while (and still does) before getting her big break in the music industry.

Entertainment Lawyer

You can also become an entertainment lawyer, helping to resolve disputes which have to do with the music industry.


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Spotify Features You Probably Didn’t Know About

We are in an era where just knowing and engaging with a digital platform is not enough. To get the best out of your experience on any platform, you need to have a good understanding of the platform, what it offers and how to maximally navigate through the platform. This time, we’d be highlighting some features that would aid your experience in using ‘Spotify’ to the best of abilities.

  • Spotify Folders

Here, you are able to keep track of and organize as many playlists as possible, old and new. With the Spotify folders, you can categorize by; time, genre, mood or any other category of your choice. All you need do is, Right-click on an existing playlist and select ‘Create folder’. Once created, you can drag playlists into the folder, rename and re-organize to your taste.

  • Collaborative Playlist

With this feature, you are able to create collaborative playlists with friends, family, associates, and like-minds. To create a collaborative playlist; Right-click on any playlist on your choice and select ‘Collaborative Playlists’. With that, you can share with as many collaborators as you want.

  • Daily Mix Playlists

Here, you will have access to a Spotify-generated playlist, tailored to your choice of listening. The Daily mix playlist selects what you are (or have been) listening to and input what Spotify thinks you’d love and then, makes it a playlist for simple and easy listening. Spotify creates up to six (6) different playlists that are unique to a certain genre or theme. You can find this under the ‘Your Daily Mix’ sidebar.

  • Release Radar

The Release Radar is one of the most outstanding features on Spotify. It is a costumed playlist that aggregates brand new releases from artists you listen to or follow on Spotify. It is usually updated on a weekly basis (Fridays to be precise). You can find this playlist under the ‘Discover’ tab on the homepage.

We hope we have shared a few more insight that would aid your browsing experience on the Spotify platform. Drop your comments below let us know how these tips have aided your user experience on Spotify.

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Music Sense Monday: Promotions


As you already know, marketing or promotion for your music is one of the most important tools in achieving fame and money in the music industry. Not many have been able to harness the full benefits therein. It is to this that we highlight a few tips and strategies to promote your music.

  • BUILD RELATIONSHIPS: It is paramount for you too, not just only have and build a relationship with your fans, but also with businesses and brands in and out of the music industry. Businesses and brands such as; event organizers, radio and TV personalities, industry colleagues, top blogs, commercial brands and the likes that offer you the opportunity and platform to reach a new audience and extend your reach. With their shows, events, gigs, campaigns, blog posts, shoutouts, interviews etc. thus leading to more exposure and popularity.
  • BE MORE THAN A MUSICIAN: To get the necessary exposure and attention you need to push your music and your brand, you must do more than the everyday conventional musician. By this, you have to go the extra mile in selling your music and your brand. There are several things you could do that not many artists are doing. You just need to be creative (not destructive) and intentional about what you want to do, so long as it will push you closer to your target audience. Simply put; offer more than just music to your audience, it sells your brand more.
  • MAKE WISE AND CALCULATED MOVES: Make it a point of duty never to make any move that will be detrimental to the growth, promotion or marketing of your music and brand. For instance, many musicians tend to release songs that are below par and not up to the standard they had created. This could be very costly to your reputation and could dent your brand. Artists are advised to be calculated with their every move, whether music release, brand partnerships or even, appearances. Be smart and vigilant.
  • WORK WITH A FANTASTIC TEAM: To aid your marketing and promotions, you have to surround yourself with the right team. A group of people that understand and support your brand and are willing to beat every odd to ensure that you meet all your growth objectives. Regardless of the size in the initial stages, you should build and grow a team that is equipped with all the necessary expertise to push and promote your music and brand.

Although this doesn’t really cover social media promotion and marketing, it is however fundamental for musicians to diligently implement these tips given – as they would help a great deal in promoting and marketing their music and brand.

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FreeMe Vs Tunecore


There are 99 Reasons to choose Freeme Digital over TuneCore but for the purpose of humility & simplicity, we’ll focus on the 5 striking ones:

– You are not billed every time you need to upload new content. You can relax knowing that you can upload an unlimited amount of audios (album and singles) on all platforms with just a one-time annual payment. Trust me, you don’t want to pay another $30 “out-of-your-pocket” every time you need to release a new record.

– Freeme Digital helps you tap into every major music revenue stream, including (but not restricted to the following):

  • Distribution on Int’l Platforms
  • Local Platforms
  • YouTube Monetization
  • Music Publishing Administration
  • Free Video Shoot for Professional Upcoming Artistes

*FM Publishing is available in numerous countries and territories. More details about that soon

– If you ever have questions, our customer service team are always happy to talk or chat… and if you’re NOT IN THE MOOD TO SEND AN EMAIL or speak on the phone, you can walk into our world-class multipurpose studio at the heart of Lekki for a chat with our service team. You’ll be glad you did.

– We’ll give you tools and promotional resources you need to promote and sell your music like breeze. Get FREE access to the same music marketing tools used by the major labels. Monitor your trending reports and analytics with a touch of a button

– Our world-class artiste portal provides you direct access to your revenue as it grows, so the question of transparency is fully taken care of before it arises… Yep, we’re “BAD LIKE THAT”.

Click here to see what other artists are saying about Freeme Digital…

              Freeme Digital VS TuneCore

Album Cost A one-time payment of NGN25,000/per annum and you can upload an unlimited amount of audios and videos        $29.99
Single Cost        $9.99
Annual fees for Albums No annual charges for albums         $49
Annual fees for Singles No annual charges for singles         $9.99
Int’l Distribution Partners                            YES          YES
Local Distribution Partners                            YES           NO
Artist promotion and support                            YES           NO
Affordable World-class Production Studio for Quality Content Creation                            YES           NO
Local office for customer care and client services                            YES           NO

Drop us a line anytime via our Help Center

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Music Sense Monday

Music Sense Monday: More Tips and Strategies on Music & Music Business in General

On this week’s Music Sense Monday, we would be highlighting a few more tips that would give you a chance to succeed as a musician and in today’s Music Business.

Artist Management.

Management is an integral part of an artists’ career that must be well considered by the artist. As an upcoming artist, there are several managerial models you could consider and one of such is self-management. Self-Management is always a valid option to consider in the formatives stages of establishing your career as a musician. A lot can be learned by taking on jobs of securing gigs, getting publicity, planning tours, dealing with personal and public issues, media and other management activities which could also be beneficial to your own career. However, be warned that it could be a daunting task to achieve (managing yourself as a musician). Hence, its advised to get a manager when the need calls for it. One of the most important roles of a manager is to secure deals, gigs, shows, and sponsorship for their clients. This is why you should choose well connected and respected managers. From your own little experience as your own manager, you should be able to choose a management team that will reflect your business ideal and represents you in any business dealings.

Learn How to Write Your Songs (or Source for Good Songs).

One of the most important processes of making music is getting the song (either by writing or buying). We live in a time where music is made however the way the musician feels like. These days, you find that many of the songs are very shallow in content and depth. Some have labeled their kind of music as ‘Freestyles’, that notwithstanding, it’s important to make songs with powerful lyrics that will stand out for its originality, dynamics, creativity, and message. You’d find that most of the original songs out there are either repeated ideas from other musicians, not too far an idea from an original or the songs pass no clear message. As a musician, you should challenge yourself. Take time to write or source for good music content.
Design some good looking promotional materials.

Your promotional materials are equally as important to your success as a musician. How well your promotional materials are could either make or mar your music career. Designing and writing promotional materials such as; bios, press releases, cover art, photos etc. could contribute to getting great offers and deals, as well as promote your career. The idea is to make your promotional materials as informative, attractive, compelling as possible. It’s also important to take time to research who to send the materials to and to ask each potential recipient what type of information they would like to have sent to them. It’s good not to overwhelm your recipient with too much information.

Take advice only from people who have talked the talk and walked the walk.

For every industry, there usually are do’s and don’ts to achieve success. That, however, isn’t the case in the music industry. Here, the industry practitioners are not restricted to certain do’s and don’ts. There are however best practices which come mostly from the experience of building your own career. i.e. learning from your own mistakes, interactions in and with industry practitioners, companies and organizations and other core values. One of the most valid of your interactions in the industry should be with people who have pioneered, set the pace and created trends in the industry. Be sure your contacts know what they are doing and are masters of the art in the industry. Only then will you be able to learn all you intend to learn from their bosom

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For as many that are interested in featuring on Spotify Playlist, the process just got easier and candid. There is now a new feature that allows for a public process of getting on or suggesting an unreleased song to the curators and editorial team on Spotify. With this feature, gone are the days where you have to go out of your way and means to pitch your unreleased song(s), hunt for hidden web forms or source for email contacts to submit an upcoming release to Spotify for playlist considerations.

Spotify recently announced the launch of a more formal and transparent process for submission. All you need is; a ‘Spotify for Artist’ account, and you need to deliver your song (scheduled for release) to Spotify within a specific timeframe.

Hints on Song Submission for a Higher Chance:

  • You are eligible to submit only unreleased songs.
  • You are eligible to submit one unreleased song at a time; once the song is released, you can then submit another unreleased track.
  • It also guarantees that your Spotify followers will have the unreleased track added to their customized Release Radar playlists on Friday, should in a case where they haven’t listened to the song earlier in the week.
  • Songs can only be submitted on Desktop. It is NOT supported on the mobile version of Spotify for Artist.
  • You can only submit songs at least, seven (7) days before the song is released. It would also serve you better to submit your songs way before the seven days’ mark.
  • The process is free!! You need not pay for placement.

How to Submit Song(s):

  • Log in to Spotify for Artists on a desktop, and find any unreleased music at the top of the Home or Profile tabs.
  • Select GET STARTED next to the release you want to submit. Or, go to Profile, right-click any unreleased music, and select Submit a Song.
  • Choose a song from the release to submit.
  • Fill out as much info about the song as possible. The more info we get; the better chance it has!

As soon as your song gets placed in a playlist, Spotify will notify you via email. Also, it’s good to keep checking the Playlists tab in your Spotify for Artists account.


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5 Tips to Becoming Famous in the Music Industry

5 Tips to Becoming Famous in the Music Industry

On today’s ‘Music Sense Monday’, we’d be highlighting a few tips on ‘how to become famous in the music industry’. This is in a bid to equip artists with the necessary ‘sense’, giving them a chance for influence and affluence in the music industry. Although there is no one-way to achieving fame in the industry, these tips will, however, go a long way to help grow your brand and portfolio and put you in the right track towards achieving Fame in your music career.

Build Your Way Up to Fame

First, you have to be aware of the fact that success isn’t achieved in one day. One of the misconceptions new artists have is, fame is assured once they release a new music and make some promotions. Appearing on the chart isn’t usually an entitlement, neither is it a day’s job. You’d have to work your way up the ladder. By this, you might need to start out small. Be known first by those that surround you before you aim for a global audience. Also, be consistent with your pursuit of growth, it shows determination and relentlessness.

Have a unique selling point

As a new artist reaching for fame, you should be able to stand out from the lot. You have to carve a niche for yourself such that, you can easily be known for doing what you do. It doesn’t necessarily need to be something big; it could be your voice, your song structure, your content, the genre of your music, or even your persona. If you don’t have any, you should create one for yourself. It gives you an identity that is exclusive to you and can be beneficial to your branding and promotion.

Market Yourself

To achieve fame, marketing yourself and your services is paramount. This helps to create and grow awareness for your music to the audience. Truth is, all artists are seeking to get the attention of the people. In doing this, many have abused the privilege and have gotten people disinterested in giving ‘new’ artist the audience they crave, hence, making it more difficult for a new artist to be patronized. However, there are those who have, not only gotten the attention of the people but also, made a name for themselves. This is majorly achieved via the instrumentalities of smart and strategic marketing.

P.S: If you can’t market yourself, you should get a team that can or click here to contact our marketing team.

Learn Your Craft

This might not be a thing of note in this part of the world, however, it’s very important to be a master at your craft. If you are a musician, you should be a master at singing. It’s not enough to call yourself a musician, you should be one indeed and practice – a good one at that. You never can tell the opportunities your mastery of the craft can bring your way.

Collaborate with Bigger Artists

Another strategy to adopt is to leverage the popularity and influence of bigger artists. There are several ways to do this, one of such is to feature them in your songs, or RSVP at their events.

With that, you will be able to build a relationship that can enable you to expand your reach to their fan base. Also, it serves as a form of endorsement.