Music Sense

0 176
A PROACTIVE APPROACH TO GETTING ATTENTION FOR YOUR MUSIC

A PROACTIVE APPROACH TO GETTING ATTENTION FOR YOUR MUSIC

It is true that there are musicians out there whose music is so compelling and instantly connects with such a massive audience that the story behind the song doesn’t matter. But that’s probably for A-list musicians that have paid their dues in time. As a growing musician, you need to have a story to tell with your music. The truth of the matter is that if you want to take a proactive approach to get attention for your music, you have to think about this kind of stuff: what do you want to be remembered for? who are your fans? what are they craving? who are the game changers in your genre and what are they doing? Etc

 

Whether you are looking for some press or simply to connect on a deeper level with your fans, your story matters.

Here are some simple steps that can help you gain attention for your music fast:

  1. The press and your fans want to know what makes you stand out, what makes you unique. Your awesome voice and catchy melodies might not be enough to make you stand out from the rest because there’s a lot of those out there. Your tremendous talent combined with an underlying story behind your drive might just be your game changer. Use it.

 

  1. The good news about combining storytelling with your music is that the stories are already there. All you have to do is develop the narrative. Think through your creative process so that nothing takes you by surprise. In doing this, you will discover is that you have a way to present your music with context.

 

  1. Conversation with the audience entails not just the creative process but is also an invitation for them to understand more about your art and performance. When this happens, members of your audience get to see things sometimes beyond what you present.

 

Although your subject of discussion might be subtle, they’re an excellent way to add an extra layer of emotional depth and richness to your story – all you need to do is find the perfect piece.

 

 

 

 

0 153
Be More Than a Musician…and more: Musician Marketing Strategies Worth Considering

Be More Than a Musician…and more: Musician Marketing Strategies Worth Considering

 All thanks to the internet, there are now endless ways to promote your music in this day and age. The variety in channels allows you to experiment and run a creativity test on yourself by trying new things, which is key to successfully promoting your music in today’s music industry. Marketing your music is essential if you want to get your name out there and actually start making money from your musical talent. Here are some channels to exploit in marketing your music:

Focus a large part of your time on Gigging

Gigging is one of the very important activities every musician should be doing, it is not only good for creating awareness for your brand but can also be monetized in different ways to help build a strong relationship with your audience. Some of the best gigs you can do are events which have other acts in your genres are also playing at. Gigging is good for gaining new fans and making money in the music industry.

Be more than a Musician

By being more than a musician, it means doing everything you can to get yourself out there and be in front of a targeted audience because this will give you more exposure for your music as possible, also do things that are not directly related to promoting yourself as a musician but will still get new targeted eyes to your music.

Reach out to Music Blogs

Promoting your music isn’t just about sharing it with your fans. If you also want to reach out to a new audience and convert them to fans, music blogs are a great way to do that. Bloggers are always looking for fresh, clean content so reaching out to them is a good way to help market yourself and your music.

Collaborate with other Musicians

Collaboration is often overlooked as an aspect of music promotion, it is a great way to get your music in front of a new group of people who follow your fan base exponentially.

Your music marketing strategy should be something you redefine over time, so don’t get frustrated trying to get to get these things together as some of them may take time to come, but the will surely help.

DON’T HIND BEHIND THE MASK

A lot of people already know what you are as a musician, you should also be able to let people know what it feels like relating to you when you are not onstage performing. People should be able to tell the difference from you as a musician and living your normal daily life outside of music.

0 179
Some Factors That Can Hold-Back Your Success In The Music Industry

SOME FACTORS THAT CAN HOLD-BACK YOUR MUSIC CAREER FROM SUCCESS

Achieving success in the industry is dependent on many factors. Of course, It is not just about putting out good music or surrounding yourself with people with great music knowledge. There are countless reasons that can hold-back your success in the music industry, among which are;

FEAR

It has been observed that one of the greatest problems with indie artists is Fear. Fear of failing, fear of not being good enough, fear of not being accepted among many others… It should be known that fear steals confidence, kills time, frustrates the life right out of you and kills your greatest dreams and intentions. So, you have to overcome fear – both on the inside and outside.

THE “I DON’T HAVE ENOUGH MONEY” SYNDROME

For many indie artists, this has been their most frequent dialogue. There is no dispute that there might not be enough money to run the music cycle, that shouldn’t dissuade you from putting in efforts in making music. Our counsel is this; don’t just dwell in the ‘I don’t have enough money’ phase, keep grinding and making more opportunities for yourself.

MUSIC ANXIETY

Musicians can be very anxious and sensitive, even to the details. Just like fear, anxiety, if not properly managed, could be costly to your success in the industry. Although, there are some advantages to being anxious, however, there are some downsides to this. One of such is that; it can keep you from getting your best work out. It’s of great essence to keep such anxiety under check.

UNREALISTIC EXPECTATIONS

We all know being successful doesn’t come overnight, but there is something about expectations that drive even the least expected artist forward. You are going to have unrealistic expectations as they are part of human nature. Just set your sight on the real goal of making the best music you can and get a team of people around you who believe in you.

0 162
Social Media Rules Of Engagement

Get Personal” …Some Amazing Tips That Can Blow Up Your Social Media Endeavors.’

How do you generate engagement on a social network as an artist? What’s the best tactic to use in other to generate conversations? As a musician, you have to understand the importance of engaging your fans on social media and the crucial role it plays in getting more attention to your music. Finding the actual post or content type that generates the most engagement online can be tricky sometimes but according to the popular saying, however, “the more, the merrier”.. the more you can put up content that brings people together for a conversation, the better for your social media reputation.

Even though there is no pre-existing science to getting this done, here are some tested principles that should be adhered to in other to keep your social media alive and active.

  1. Don’t waste valuable space on your social media profile. This applies to all the artist page you have, including your personal accounts, and any platform that gives you added exposure. Your “Header Image” is the first thing people see when they view your profile, this is a free advertising space and you should make it count.
  2. Be strong in your branding: You need to think about and make research on what other brands and bands are doing. Take your time to dive into what worked for others, and then use that as an outline to customize your own music and message.
  3. Obtain common usernames for your social accounts. Help your fans by making it easier to find you on social media and this can only be possible by using names that are easy for people to have access to.
  4. Blend your brand with pop culture and current events.
  5. Get personal. It is a scary thing to open up on social media, but your brand is you so don’t be afraid to show that to your fans, and trust that it will attract the right set of people to you.

It is important to know what your fans want and what would keep them glued to you, merging that together with the above tips will definitely increase your chances of a loyal fan base and help you keep a close relationship with them.

0 170
SOCIAL MEDIA ETIQUETTE FOR TODAY’S MUSICIANS

SOCIAL MEDIA ETIQUETTE FOR TODAY’S MUSICIANS

The ability of musicians to keep a healthy relationship and connect with their fans is one of the things that keep them going and progressing in the music industry. Fans love it when they are able to have a direct communication once in a while with the artists they support. As a musician, being successful on social media means being smart and being able to connect with your fans in such a way that they feel like they have a glimpse of your personal life. Generally speaking, there are a bunch of insensitive and rude people on social media and so maneuvering through the platforms can be confusing and difficult sometimes.

Here are some golden rules to help you build a healthy social media relationship with your fans:

Do not Buy Followers

As an artist, you need to keep your followers real, when you put up a post and get 50 likes from “30,000 followers” people tend to perceive you as “lame” on social media. Buying followers end up hurting your brand and online reputation in the long run. Your brand is your voice and you must protect it in every way you can. Keep your follower’s organic.

Stay Informed

It is quite helpful sometimes to start useful discussions and conversations [around trending topics. It can be [around a new release by an artist you like, a big piece of news in the music world or an issue you feel strongly about. This can help build a channel of communication that your fans can easily reach you with.

 Don’t Forget about your Profile

Social media platforms aren’t automatic success machines, before you lunch your project on any platform, make sure you can sustain it. Being successful on social media takes time and hard work, and consistency is key to maintaining momentum. Don’t expect your first post to take you to stardom; your posts are resources that have to be used properly to achieve your desired result. Stay dedicated to your brand and message for best results.

Do Unto Others

When you’ve got a big event coming up, you naturally want to plug it on social media as much as possible. In doing this, be sure to take breaks from self-promotion and put up useful information relevant to your fans which you probably have no vested interest or stake in. Remember, one good turn, deserve another.

Recommending someone else’s event or a new project can be refreshing for anyone who needs that information and of course, it raises the odds that others will do the same for you. This helps build a sense of community, which in the long run is far more important to everyone’s success than any individual event.

No matter what your social media strategy is, the one thing you can do to maintain steady growth is by providing GREAT CONTENT consistently because no amount of exposure will help if there is no great content to keep your fans engaged on your socials. Great content brings them back for more, always.

 

0 325
Music Money

Music Money: All you need to know about cashing out from your music

As far as the music business is concerned, there is no better motivation in it than raking in the ‘Music Money’ for your hard work. While some earn their own music money from performing at gigs and live shows, others are still earning money solely from physical record sales. However, only a few are aware of some “hidden” sources, where a lot more money is made.

Remember, one of the foremost consideration for musicians is to always put out great content, and in the name of Hustling, many artist careers have nosedived due to their steady release of below par content. For you to stand a chance to make money from your music, your content must be exceptionally good. Our advice is this; take your time to make great content – you can’t underestimate the opportunities one good content can bring you.

Here are some opportunities you can exploit to cash out in the music business:

Music Distribution: Gone are the days where music distribution was dependent on Record labels and ‘Alaba boys’. We are in a digital era where getting your music on streaming platforms such as; Spotify, BoomPlay, iTunes, Musicplus, YouTube and the likes are now the surest way to getting your music available to your fans, regardless of their physical location. There are several advantages digital distribution offers, one of such is the ability to earn money, via music streaming and royalties. Other advantages are the playlist features it offers as well as a platform to grow and promote your music. The process might seem tedious hence the need for licensed distribution companies such as Freeme Digital. You can sign up at www.freemedigital.com to get your song(s) on all digital platforms like that.

Endorsements / Sponsorship: This refers to when an artist is signed as a brand ambassador for a particular brand/product for the purpose of leveraging on the popularity of the artist to create awareness and drive more sales for the product. Such brands could leverage your music i.e. use it as a soundtrack or even your persona. Placements are gotten through music supervisors, agents or managers – as the case may be.

Merchandising: This is a sure way for artists to make money, not only from their music but from their brands. The idea is; fans want something that comes from or is attached to their favorite artists, something that isn’t offered on a digital streaming platform – something tangible that can be felt. Notable examples are; branded shirts, shoes, cups, scarf etc. Such initiatives/undertaking give you as an artist another platform to earn, asides from your music.

Obviously, there are other ways to cash out from music business but we hope these tips will enlighten your mind and strengthen your “hustle” till we share more of such tips to help you milk your cash-cow.

0 263
YouTube Monetization

YouTube Monetization: An Insight into its Approach and Features

One of the major factors in the business of selling music today is the ability to generate income off your product or content via several channels. Our focus here is on ‘How you can monetize your Content on YouTube’.

Recent stats show that the number of people generating a 5-figure revenue from YouTube has gone up about 5% while those earning 6-figures has increased to over 40%. This gives YouTube bragging rights as a worthy business platform, where content creators can effectively generate and monetize their content. Here are a few ways to monetize your content on YouTube:

Independent Monetization

This is an independent channel of monetizing some aspect of your content through the ‘Partner Program’, without the inputs of a middleman. The revenue generated from your content will, however, be split between you and YouTube according to the stipulated rev. share. The criteria for Independent Monetization include;

  • Your channel must reach 4,000 watch hours in the previous 12 months and 1,000 subscribers
  • Google AdSense: You must have signed up for Google AdSense. This allows YouTube to pay your royalties
  • YouTube Monetization Settings: You must adjust your YouTube monetization settings to enable the ads you want running on your content and the type of content it should run on
  • Follow and Obey all YouTube Partners’ Policies patiently, while waiting to be approved

Content ID Policies

This is a digital “fingerprinting” system that YouTube content creators can use to identify and manage their COPYRIGHTED content across the YouTube platform. This ensures that your COPYRIGHTED content isn’t illegally used and monetized. If identified, the Content ID ensures that you get a royalty from such uploads. The simplest way to identify and manage your content is by working with a YouTube Certified Content Aggregators (such as FREEME DIGITAL of course).

YouTube Red

This is a paid YouTube Streaming Subscription Service that provides advert-free video streaming to its customers. It offers access to music, series, and movies, all without adverts. For now, it is exclusive to some countries and isn’t accessible to a global audience. Once again, working with a distributor allows you quickly and easily get your content on YouTube red as well as collect the appropriate royalties when it is available.

0 234
Music Sense Monday: Song Writing

MUSIC SENSE MONDAY: WANT TO BE A GREAT SONGWRITER? HERE ARE SOME TIPS…

On today’s music sense Monday, we will be highlighting some helpful tips that could help you write some of the greatest songs in time.

Not many have understood the rudiments of songwriting neither do they place value on it. Songwriting is a deliberate way of making music, that not only has lyrics or harmony but is well structured and passes a message the way it should. Sometimes ‘freestyles’ can make as much rave and money as some properly written songs. Not that freestyles are a bad thing, but it doesn’t just work for everyone and songwriting is a skill every artist should have.

Here are a few tips to help you write great songs:

Be Inspired

One of the first and most important things is to get inspired. Inspiration can be found in anything. As a musician, you should know what and how you get inspired. For some, it’s the environment, for some – it’s the sound (beat), for some drinks. Regardless of what it is, you must learn to harness it.

Your Message

Upon inspiration, you have to decide on what you are writing about. What message are you trying to pass? What is your objective? You’ve got to be sure about what you are trying to pass across. Your emotion is a strong tool to utilize in this stage. It helps you garner words that are more appealing and can connect better with your listeners.

Hook / Chorus

Also, ensure that the hook or chorus to your song is very catchy, one that sticks at first listen. The essence of this is to retain the attention of your listeners through the song.

Write Down Your Ideas

During the songwriting process, several ideas would come through your mind. Could be song titles, lyrics, bars, message etc. Don’t just let these ideas slip away, rather, pen them down. They could be useful, if not in that project, in subsequent projects.

Take Creative Breaks

While writing, it’s possible you get stuck on a verse or line, you should take a break. Do something different that refreshes your mind. You could take a walk, play games, sleep or whatever.

Revise Your Songs

Many times, it’s not enough to pen down your idea once and close the books on it. You should make it a habit to go through your works; make edits and effects corrections and improve the quality of your work. It limits the flaws in your work.

You can always employ the services of Professional Song Writers, There is nothing wrong with using songwriters, it will help in improving your art and your craft.

0 401
Radio Promotion

If You’re Thinking Radio Promotion for Your Music, This Set Will Point You in The Right Direction

It’s a new dawn in the entertainment space. An era where music distribution and promotion has become mostly DIGITAL – where music streaming and downloads are, by miles, the WAY musical content are distributed and promoted. We no longer live in an era where the premium is placed on physical copies, neither is music promotion left in the hands of ‘Alaba Boys’. Our emphasis in this piece is focused on radio promotion, why it should be considered, and how to go about it.

The reach as well as user engagement offered by radio houses is compelling enough to want to stick with this medium for promoting your content, seeing as there is rarely anyone who doesn’t listen to the radio today regardless of what they are listening to. The most important factor when it comes to radio promotion is the REACH and getting your song on radio helps you grow your fan base and extend your reach within the said geographical location. However, not many are able to approach radio stations in such a way that their content and persona would be found irresistible.

Here are a few tips to guide your approach.

First, you must have and KNOW YOUR CONTACT. It is very ideal to know who is in charge of track-listing and song selection or who can influence such decisions. Having a knowledge of this helps you know who you should be approaching and how. Although you could get contact information via the company’s website, social media accounts, and other noble means, you should still make it a point of duty to know and build a relationship with your contact person.

You should also make enquires about THE RIGHT FORMAT FOR SENDING YOUR MUSIC. It’s not advisable to just send content anyhow you feel like. You should be sure of the format of the radio station(s) work with; the content type, the song duration and other relevant information that aids your track placement. Failure to do your own research could hinder your song from being aired.

Also, make it a point of call to PITCH THE RIGHT STATION. Going straight to the big stations, while still building a name for yourself, might not be the right move for you sometimes, their demands and criteria might be far reaching for you if you’re at the early stage of your career. It would suit you better to target smaller stations but with a large audience reach and engagement, whose demands and criteria won’t be too much for you to handle.

Finally, you should CREATE A BUZZ. This could entail a lot more work than just pitching to the radio stations. You have to create a hype for yourself and your music. There are no specific ways to create buzz for your content. Whatever way there is to get the radio stations to notice your content would do and when they do, it’s a roller-coaster ride from then on…

0 243
Music Business

More Music Business Tips That can ‘UP’ Your Game in the Music Industry

Merely getting by in the “music game” these days is not enough to stay relevant, to achieve true success, you have to be willing to switch it up and stay on top of your game. To this, we will be sharing a few tips that can help you stay relevant in today’s music industry from some of the greatest in the field.

  • Focus on what Works: “We are no longer subject to what was, only to what works. We can honor what came before us, but at the same time, we have to be constantly aware of how fast this new generation moves. The new does not have to be scary and it’s allotted less risky than it ever was. It just looks radically different than it ever did and we have to embrace that. Yesterday’s fans are not coming back and so we should simply stop trying to find them.” – Benji Rogers, CEO, Pledge Music
  • Pay Attention to Details: “Treat everyone that comes into contact with you with as much interest and interact with them as much as you can manage. You will be amazed at how your one extra minute of attention will compound and contribute to your future.”– Ariel Hyatt, President, Cyber PR
  • Business is not about Money: “Business is not about money. It’s about making dreams come true for others and for yourself. Making a company is a great way to improve the world while improving yourself.”
    – Derek Sivers, Founder, CD Baby
  • Your Biggest Challenges aren’t those in the Industry: “Don’t let your perception of who you think you are limit who you can become. Your biggest challenges aren’t those within the industry, they’re the walls you build in front of yourself with limiting beliefs, lack of confidence, fear of the unknown, and having the wrong priorities. Fill your days with an endless pursuit of chasing your passion, taking tiny steps each day to push you progress further, and your persistence will pay its rewards. Exceed expectations, be remarkable… and people will notice.”
    – Brian Thompson, Founder, Thorny Bleeder & The DIY Daily
  • Listen to your Customers, not critics: “Listen to your customers, not your critics. Only invest your efforts into something you enjoy, and don’t outsource anything until you fully understand the principles of that task yourself.” – Lee Parsons, CEO, Ditto Music
  • Follow your own path, not others: “Know your competition but focus on your own product and how it can be best delivered to achieve market fit. Follow your own path and not others, everyone achieves success in different ways. “. – Stan Mcleod, Co-founder, Bandwagon

This post was originally made on www.ventureharbour.com

0 313
Album Exposure

HOW TO GET MAXIMUM EXPOSURE FOR YOUR NEW ALBUM

Ever since the internet came into existence – or let’s say became popular, – limitless possibilities have been opened to artists in terms of promoting your music. The days of printing CDs to sell in stores/by the roadside are gradually coming to an end, and many, many artists are strictly putting their music online knowing that they can reach millions more than copies of their CDs ever could.

However, no matter how versed you – as an artist – are with using the internet, there’s little to no point in putting your songs/albums online if you don’t promote your works and make sure you get the right people and your core fans to patronize you. Let’s take a look at some basic strategies you could be using to promote your music right now.

1. Promote Your Music Live

Although the world is going digital, the need for face-to-face and live interactions with your fans cannot be overemphasized. Think about it, why do you think many A-list musicians still do ‘album listening’ parties, have gigs, and the likes? It’s because they know the value of connecting with fans live. This is a very good way to promote your songs, albums, and many of the works you’ve done. Something as little as playing a new song off your upcoming album at a gig can get many people to buy the track when it comes out. Because the people who attended the gig will vouch for you that the song is actually lit, which will spur others to buy your songs/albums.

2. Use Social Media to Promote Your Music

Of the 7.2 billion people on this planet, 2 billion are active users on Facebook, 328 million are active monthly on Twitter, 200 million users snap away on Snapchat, etc. Now, if you as an artist aren’t tapping into this, then you are clearly sitting down on a long thing. Social media’s influence on the growth of album/music sales can’t be overemphasized because if a normal person isn’t on Facebook, Twitter, and Instagram (at least) then the person doesn’t exist in this world… talk less of you – a musician – who wants to promote your song.

“No matter how many followers you have, you can’t eat a tweet. Get New Artist Model and learn how to turn traffic – into fans – into money.” – Dave Kusek

3. Reach out to Music Blogs

If you want to promote your music/albums, one of the best ways to do so is by reaching out to music blogs. Trust me, they definitely have the audiences that you and possibly your social media following may not have.

Also, there is the need for you to grow by reaching new audiences every day so as to convert them into core stans. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. And the real beauty is, if your music is put up on a blog, it’s 100% sure to be seen by people who already like your genre of music!

4. Collabo with Other Musicians

Featuring an artist is a great way to get your songs bought/heard by new people entirely. Let’s look at the two hottest musicians in Nigeria at the moment; Wizkid and Davido. I doubt there’s any collabo they will do right now that wouldn’t sell for the artist. When you do a collabo, the featured will also promote the song/album to his own fans. That means more sales for you, more new fans, and above all, more revenue. The key point here is to make sure you choose to work with artists in a similar genre or with a similar fan base as yours.

Now, all these things and more are all at your fingertips when you use a distribution and promotion company like FreeMe Digital to get your music out there to your core fans. With over 1 billion shared views on YouTube, and a Facebook and Twitter following that will rival the gods themselves, you are sure to get the best value of your money. Also having one of the top music blogs, FreeMe Digital also has a solid relationship with the top music blogs and also has an email marketing list that is guaranteed to help bolster sales of your songs/albums when used.

This article originally appeared on vibe.ng

0 258
Music Sense - Press Release

Ever wondered what your Press Release should be like?

Regardless of what musical content you are putting out; whether a new single, a music video, an EP or even an album, it is always proper to have a press release, for the purpose of announcing your latest release to your audience in a way that will capture their attention, help understand the content better as well as call them to action. To achieve this, you have to masterfully put out a formidable press release. However, not many know what exactly should be in the press release and how to write one. Here are a few essentials that would help you write a good press release.

 

STYLE OR GENRE: For knowledge sake, a genre is the categorization of a content as belonging to a particular style, so long as it is artistic. Although; not really a thing in this side of the world, probably because no one wants to be limited to a particular style, but then, including and describing the genre of your music into your press release(s) help your audience know what to expect from the song. Stating and describing the genre of your music helps, in a way, to inspire your audience to listen to your music.

 

HI-RES PHOTO: One of the most important items that should be included in your press release is a photo that depicts or represents what the content is about – a cover art. The best practice is that the photo must be hi-res. One of the advantages of having a hi-res photo is that it gives you a professional front – which would help build credibility- and it encourages patronage.

 

RELEVANT INFOS COME FIRST: When writing a press release, it is advised to write the most important info’s first. The truth is, not many will read past the first few lines of your press release, and if you are lucky, your audience could go the length of reading the first paragraph. One of the best practice is that your first paragraph graph should be able to answer the; who, what, when, where, why, and how of your content. Take advantage of the first few lines.

 

KEEP IT SHORT AND SIMPLE (KISS): Learn to keep your press releases short. The longer your press release, the faster you lose your audience. Make your info’s as brief, yet specific, as possible.