Music Sense

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Today, there has been a shift in the way people make names for themselves in the industry. Instead of trying to impress top music executives, the focus is now mostly on building a dedicated online fanbase – gaining an effective social media presence which in turn helps artists gain exposure in the public eye. Industry influencers have access to a large number of audience and can persuade others by virtue of their authenticity and they have become arguably more influential than some music firms.

How To Build The Right Relationship With Industry Influencers

Get involved with the right influencer: In building relationships with influencers to grow your career, you need to first take time to do some research and find the influencer in line with your music to ensure your messages are getting in front of the right audience who will actually be interested in what you’re promoting… otherwise, it might just be a waste of effort.

Offer something worth the while: It’s never a good idea to approach an influencer with a “take-only” state of mind. The partnership needs to be of mutual benefit. Be upfront from the beginning and let them know what you’re offering and why it is of value to them, also remember to promise only things that you can fulfill because that can come back to bite you easily.

Don’t bug them: A lot of these influencers are usually on a tight schedule, so it is wise and very important not to act desperate when you’re contacting them for an issue. If they don’t reply after your follow-up attempt, then it’s time to let go, as they’re probably not that into you.

Build and Nurture the Relationships: You can approach influencers the same way you network by targeting a few carefully selected people to build close working relationships with over time. The best influencer partnerships are long-term, which means keeping in regular contact so that the next time you need a favor, they’d be happy to help.

Influencers currently have one of the most powerful audiences, with legions of loyal followers interested in the kind of songs they listen to. By following these simple rules, you’ll quickly master the tips and strategies of building a lasting relationship with Industry Influencers.


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Many artists have set their goals and their career path based on common music industry misconceptions. The purpose of this article is to shed some light on some of these misconceptions so that you don’t spend countless time and money chasing a dream that may not come close to meeting your expectations. These are some of the top myths about the music industry:

  1. The Problem of One Hit Wonders:

There are lots of very talented artists who have had a few hits and are still starving today. Hit or no hit, if you’re not signed to a large label, all of the booking, marketing, recording, and business responsibilities fall on you. Knowing how to capitalize on a small window of fame is a skill on its own. You can command a little more money for gigs, but you still need to bear the responsibility of making meaning out of your career from that one hit: again, all of the booking, marketing, recording, and business responsibilities must not be neglected.

  1. The more social media friends and likes I have, the more money I make:

Most social media connections are not really ‘fans’, mostly passers-by. They see a page they like and it costs them nothing to “like it”, so they like it. Unless you know how to build relationships with them and convert them into buying customers, they might not have a direct impact on your career growth. Also not disputing that there will still be a few that will patronize you without much convincing.

  1. I am great, all I need now is to be discovered:

The world is packed with amazingly talented people. Far less than 5% will ever rise to the top and become a superstar. There are lots of reasons for this, and so getting discovered is ultimately the end product of hard work, right place at the right time and of course, the right connections all coupled with your great talent.

Starting a music career doesn’t automatically make you a star, you have to go through the procedure to succeed. You should also be aware that social media views can also be misleading sometimes where you end up confusing social media numbers for streaming numbers. To generate income from your content, you need to understand that the number of views you get on social media doesn’t necessarily guarantee the number of royalties you get out of it.

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YouTube or Vevo: What’s the difference?

YouTube or Vevo: What’s the difference?

Are you planning a new music video release and don’t know the best platform to upload to between Youtube and Vevo? Wondering if there’s a difference between Youtube and Vevo & which is the better of the two? Also not sure which of these platforms is more user-friendly, then this article is for you. In it, we’d be highlighting some of the most striking differences between YouTube and Vevo.

Without mincing words, the major difference between YouTube and Vevo is that; there is no limit to the type of content you can upload on Youtube. i.e. YouTube’s content doesn’t necessarily have to be a musical content. However, Vevo is solely for musical content.

Here are some key differences between YouTube and Vevo:


  • Total ability to quickly and easily manage all parts of your channel at any time.
  • Easy access to your uploads and also take down videos quickly.
  • The ability to view, analyze and report your channel’s analytics is also guaranteed.
  • You also have the opportunity to interact with your YouTube fans through likes, comments, and messages.


  • For Vevo, you cannot update channel yourself, but you can have some files like your artist image, channel banner, social media links, a trailer video and other important contents updated through your distributor.
  • Vevo makes you look more “legit” as an artist, although it doesn’t guarantee more exposure, but has more potential to go viral.

We hope that this article has cleared up the key differences between YouTube and Vevo, and will give you the direction you need when planning to release your next music video.

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‘NEVER ENTERTAIN SELF-DOUBT’... When it comes, You Scale Through Like a Champion with These Steps

‘NEVER ENTERTAIN SELF-DOUBT’… When it comes, You Scale Through Like a Champion with These Steps

As a musical artist, it’s almost impossible to enjoy a victory run without facing a challenge or two every once in a while; just like in every other endeavor, facing challenges in your music career is unavoidable. These challenges can occur during the process of putting out a particular project, acceptability, resources or even your health. In a very competitive music business, these challenges can be really exhausting – even to the point of hopelessness, DOUBT and loss of interest in pursuing your musical dreams…but just as there are challenges, there are also layouts and solutions. Here are a few solutions that can help you overcome self-doubt:

Be your own superhero and NEVER ENTERTAIN SELF-DOUBT. If your self-image is positive it can give you the confidence to scale through any life or career threatening hurdle. On the flipside, self-doubt destroys all your esteem and potentials. The key is ‘Think positively about your abilities and always stay optimistic’… If you don’t believe in your abilities, chances are, you’ll keep giving out negative vibes that attract all forms of criticism and rejection.

HAVE A DAILY SUCCESS ROUTINE. Your daily success routine is those things that help you motivate yourself daily. It can be reading, observing your quiet time or whatever… Just take time out to observe your rituals to keep yourself hyped up on a daily.  Among the many other benefits to this, it also serves as a great psychological boost that enhances your performances.

FUEL YOUR PASSION. While learning to derive joy from what you do, make it a point of duty to always fuel your passion for your hustle. There’s no need to dwell on How to fuel your passion (We hope to do that in another post) but Why you should. For this one, it’s your passion that keeps you going especially when the hustle isn’t yet paying and you need to make sure it NEVER dies.

MAKE PLANS AND BE DELIBERATE ABOUT THEM: There’s nothing more fulfilling than being on purpose, creating a plan and achieving it. To succeed in this, you need to be very deliberate with your action and intentions. Focus and reflect on your purpose to the point where your every endeavor in your career is moving you one step closer to your goal; that’s when you win.

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It is true that there are myriad of artists and records out there that are constantly rocking the airwaves, yet without a clear-cut message or reasonable lyrics. It is also true that there are countless records out there that the instrumentals alone are enough music to the listeners. However, music is more dynamic than just jumping into a studio and just vibing to the beat. Music creation is a process that often times, starts even before you get into the studio. It is an EXPERIENCE that can be narrated as a STORY…

The good news is that everyone has a story to tell, no matter how uninteresting it might seem. What makes your story appealing or not depends largely on how you narrate it. Even if it’s just some press attention or simply to connect on a deeper level with your fans, your story matters. One of the essences of sharing your experiences is that; it gives your fans Closure .i.e. it lets them ‘behind the scenes’ of your artistic life.

Often times, the fans as well as the press, want to know what makes you stand out. They want to know how you live, where you live and all sorts of weird info… (that’s not to say you must dislodge this info, except you are obliged to). The point is, make them feel like a part of your story… It goes a long way in growing and sustaining an influential brand.

Another way is to let them into your Creative Process. Your awesome voice and catchy melodies might just not be enough to keep your audience sometimes hence you should be able to build a story around your creative process – what influences your music, your studio sessions, and experiences, your video ‘behind-the-scene’ etc. All these factors all combine to keep your fans up-to-date with your creative process and helps them relate better to your music.

It’s easy for members of the audience to have a wrong impression about your music every once in a while, so it is left for you to correct such impressions and that can be done mainly through your story.

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There are two major aspects to music and being a musician – the art of making music and the business of making music. To be considered a successful musician means that, you have successfully mastered the art of making good music and handling the business aspect of it. However, not many people understand how this works.

While there’s a lot you can do to turn your world around and make things start working for you, be sure to check and learn from the mistakes of others in the industry. Here are a few common mistakes that you need to avoid as you grow and build a music career.

Not having a plan: If you fail to plan, you’ll be making a terrible mistake if you have no plan for your music career. The plan you are creating should include your goals, strategies, objectives, market analysis, tactics, project timeline, and projections.

Failing to network: While talent plays an extremely important role in making it big in music, networking will also help. You can do this by promoting other musicians you know, and ask them to do the same for you. You can also do this by collaborating on projects together.

Bad timing: Give yourself enough time to promote your last single and build enough anticipation before you greet your fans with new music. On the other hand, you also have to make sure you’re releasing new stuff at on a consistent basis.

No fan interaction: It’s important that you learn to connect with your fans on a one on one basis at times. You can do this by creating a channel that you’ll be posting behind-the-scenes footages, having pop-up shows, studio sessions, and run- through.

Trying to be independent: No one gets there alone. While musicians may practice in private, sometimes for long, you need to create in public. Today, artists are creating their work on the go with their fans.

In addition to the highlighted mistakes, it’s important that you never compromise on the quality of your music. If you’re hoping to have your big break someday, then make sure you do as much as you can to avoid making these mistakes.


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Marketing Plan


Whether you are a brand new musician attempting to break out into the limelight or a superstar, with a large and dedicated fan base, there is one thing you almost can’t do without in order to create awareness for your music or content… and that is ‘Marketing’.

Marketing your music isn’t just about putting your music on social media and other digital platforms, there is more to it. Many times, your approach and model of marketing hugely determine how well your content will do. However, not many know the least about music marketing, much more – how to create an effective marketing plan. It is to this anomaly that we’d be sharing some tips on how to create an Effective Marketing Plan.

First, Analyze the Market. You need to understand what’s happening in your local community as well as within your genre globally. Having this understanding will help you to establish where you fit in and what is unique. Once you understand your fans, the challenges within your niche etc, it helps you understand better the value you can offer in such a competitive market.

Make it a point of duty to Establish Goals. As stated earlier, marketing has to have a purpose. At this point, you should have established why you need to be marketing your music, but now it’s time to set goals around that purpose, i.e the intended objectives within a given time frame.

You need to Create an Action plan. There are several components that can be in your action plan, they include; PR, Content curations, touring, advertising and others. You need to Map out how you’re going to approach each of these on a regular basis towards achieving your goal.

Finally, you should Have a Budget. Taking a career seriously in music is no different than trying to set up a new business in any other industry. It takes time and money to see growth. You should go through each action item, and determine the cost both in terms of time and money.

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Simple Ways to Increase Your YouTube Fanbase and Get More Views Organically

YouTube has become a huge promotional tool for musicians, being the number one search engine for music. Whether you’re using YouTube for the purpose of music marketing, monetization, or both, the number of YouTube views acquired has proven to be an important metric that cannot be ignored. Now, how can you boost the number of views you’re getting on videos without breaking the bank? Here are a few tips to help boost your YouTube views organically:

Use Organic Searchable Titles:

If you want your video to be ranked higher in search engines, you must make sure the title of the video is clear and includes keywords that people are looking for. Keywords are words that directly relate to the content of your video but are also highly searchable. Therefore, place your most searchable and important keywords in the midst of the video (Title, description, tags, hashtags etc) to stand strong within your niche.

Use attractive thumbnails:

Having a thumbnail for your video that catches the attention of potential viewers is also important. This can be achieved with a high-resolution image that honestly depicts what the viewer can expect when watching your video. A misleading thumbnail has a greater chance of making people click away from your content shortly after beginning the video and we definitely don’t want that.

Collaborate with other artist or content creators:

With Collaboration comes Cross-promotion. As a musician, one of the best ways to cross-promote is by collaborating with other artists or content creators. In doing so, you are able to pull in new audiences that you may not reach otherwise. You can collaborate by featuring other artists/content creators in your music or video content as this gives you an open door to connect with their audiences/fans just as it gives them the same access to yours.

Share your video everywhere:

In sharing your video, you should be using every medium available to you. Social media platforms are responsible for a large number of videos going viral. YouTube has also made it incredibly easy to share videos on these platforms with the click of a button. Use them!

Encourage viewers to share your videos:

Having a Call-to-Action at the end of your video, within your description, and in social sharing is a highly effective way to get new viewers and current followers to share your video content. By telling viewers to simply like, subscribe, or share you are directly interacting with them and doing so improves your chances of getting personal with your fanbase, hence, more views.

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Thinking of Making Music For Movies and Commercials? Read This First…

Thinking of Making Music For Movies and Commercials? Read This First…

As a recording artist who intends to expand your career by getting into more commercial aspects of music making, one of your foremost observation will be that not all songs are equally acceptable or usable. You’d also find that some songs enjoy more patronage and are often used in movies and commercials, even though they may not be as popular or ‘sweet’ as your own song. The reason for this isn’t far-fetched; these songs serve the purpose that they are being used for in that, they have the potential to add more depth and meaning to whatever script they are meant to support. Here are some tips on what makes your music usable for movies and commercials;

Good Sound Production:

Your songs must enjoy top-quality production. i.e. must be well-mixed and mastered. The sound quality must be indisputable. If your music sounds like it was made in your bedroom, no one will care enough to use it for anything.

Build your Catalog and Diversify:    

The larger your catalog, the more opportunities you’ll have for successfully placing your music. Also, the more varied your catalog is in style, the more opportunities you’ll have for successfully placing your music.

If Possible, Create Multiple Versions of your Content:

Whether you write vocal songs or instrumental tracks, you can always increase the value of your catalog, and the opportunities for placements, by creating multiple versions of each song. By muting the vocals, a vocal song can instantly generate an instrumental track.

The tone of the song:

Again, most of such songs have an identifiable mood or vibe that pulls you in by the very first line of the song; the song conjures up a particular emotion or vibe immediately to the listeners. Identify your tone and build on it.

Get A Publishing Deal:

It’s very important to get a publishing deal in order to be able to exploit and really enjoy monetary gains from your record(s). Although publishing hasn’t really gained grounds in this part of the world, you can get money from publishing through the likes of FM Music Publishing here in Nigeria.

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Brand Reputation


In this age of the new media, it is extremely important for you as an artist to pay close attention to your brand and your entire online reputation. What people think and are saying about you is crucial, so you need to point them to where they can find correct and meaningful information about your brand, hence, your personal website.

We are in the digital age and as a musician, if you do not have a website it is high time you do.

With it, you can keep your fans updated with your latest songs, tour dates, performance schedule and sales of merchandise. All this put together if done properly can be used to shapen the perception of your target audience to your benefit and also help you acquire new fans based your positive online reputation.

These helpful tips will help you ensure that your music webspace gets the attention it deserves.

A Bio

As an artist, you need a bio where your fans and follower can go to when they need to know more about your personality and a bio would also help to counter every wrong information that may have been given about you.

News Section

A news section should be where you have the trending and latest news about you and your music career. The news section on your website can also be your event page which would want to make it easy for fans to see when and where your next show(s) or musical event is coming up. A news section would help you do this.

Good images and videos

No matter the genre of musician you are, your audience must experience every aspect of your artistry from the jam session to the recording process, live shows and other moments between you and your crewmates. Choose from different players as they are easy to add to your site and make sure you make use of the highest resolution pictures and video possible so that your audience can focus on your performance.

Music Player

A music player is really important especially as an independent record label or musician that’s just starting up. If you want as many people as possible to listen to your music you need to make it easy for them to do so. There are many options here. One of the simplest options will be to use a music hosting platform, such as Spotify, Apple music, Itunes or Soundcloud.

Shop page

Making money in music can be very challenging. That is the more reason why you need to take advantage of every opportunity you have to bring in revenue for your act. Your website is a great place to sell your music.

Social Media

The next thing to remember to include is social links. These links make it easy for your visitors to find your social media accounts and follow you. An ideal place for these links is in the header or footer of your website.


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On today’s Music Sense Monday, we’ll be discussing ‘Networking’ and some tips that can improve your networking experience as an artist. Networking is the art of interacting with others in a bid to start and develop professional or social relationships. Networking helps to foster healthy and profitable relationships and can also expose you to career-changing opportunities originally beyond your reach. Networking is an art that must be mastered in other to stand a chance to succeed in such a competitive space.

Here are a few tips you can implement easily to tune up your networking abilities:

Attend Events with Intention(s): Networking within the music industry begins with both intention and initiative. Attend events and fora where industry top shots and like-minds will be present. Also, you just don’t attend for the sake of it, attend with the intention to meet and establish networks. Interact with industry professionals, you never can tell when and how that interaction would be helpful. Fundamentally, putting yourself out there is key but it’s never enough. The purpose of your outreach must be clear so at the end of every event you can measure/evaluate the outing to determine if it was successful or a complete waste of time.

Approach & Communicate properly: Your manner of approach and communication, many times, determine if you’d be taken seriously or not. Be sure to approach and communicate politely. Also, begin your conversations with genuine talk and clear communication.

Know your Brand: Your whole music career is your brand; who you are, what you stand for, who you stand for, and why are you doing what you do. Agents, managers, or promoters might ask these questions differently. Be direct, and speak with confidence.

Know When to End a Conversation: Don’t just prolong your conversations unnecessarily; you stand a high chance of being perceived as boring in so doing. Be smart enough to know when and how to navigate your conversations in the desired direction, learn to read their body language, and be sensitive to know when to end it when the conversation starts to wind down.

Music industry networking is where professionalism meets practice and action; the more you practice, you better you get at it.

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YouTube is currently the leading platform for almost all kind of video content; be it vlogging, video sharing, and video marketing. Some other platforms have recently stepped into the video platform game but are still far away from making the kind of impact that YouTube has made over the years.

Subscribers are critical to your success on YouTube. Getting subscribers to your YouTube channel is important because they usually spend more time watching your channel than viewers who aren’t subscribed – and even better when they have Notifications turned on, as this gives them an alert whenever you post something new.

Here are a few tips you can implement to grow your subscribers:

  1. The first thing to take note of when aiming to increase subscribers is making a good plan on what your YouTube video channel is going to be about. This might involve you planning the structure of the type of content you want to be putting out, identifying your targeted audience and planning to write your script based on their understanding.
  2. Use your content to engage with your audience. If you want to create an engaging content, it has to be informative or entertaining, or else your subscribers might start to fall off as a result of your inability to engage with them. A content that works best is a content that is both informative and entertaining.
  3. Optimize your content to attract new subscribers to your target audience. Optimize your titles, be distinguishable, give your videos “offbeat” names and generate curiosity if possible. Being distinguishable is a very important aspect to success on YouTube.
  4. Relate with your loyal fans. When your fans know that you care about them, they will care about you. Interact with your audience, and listen to their requests in the comments section of your videos. It is true that you may face certain backlashes and anger in your comments section, but brush it off with elegance and listen to your loyal fan base. The benefit always outweighs the drawback.