Music Sense

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SPOTIFY FEATURES YOU PROBABLY DIDN'T KNOW ABOUT

Spotify Features You Probably Didn’t Know About

We are in an era where just knowing and engaging with a digital platform is not enough. To get the best out of your experience on any platform, you need to have a good understanding of the platform, what it offers and how to maximally navigate through the platform. This time, we’d be highlighting some features that would aid your experience in using ‘Spotify’ to the best of abilities.

  • Spotify Folders

Here, you are able to keep track of and organize as many playlists as possible, old and new. With the Spotify folders, you can categorize by; time, genre, mood or any other category of your choice. All you need do is, Right-click on an existing playlist and select ‘Create folder’. Once created, you can drag playlists into the folder, rename and re-organize to your taste.

  • Collaborative Playlist

With this feature, you are able to create collaborative playlists with friends, family, associates, and like-minds. To create a collaborative playlist; Right-click on any playlist on your choice and select ‘Collaborative Playlists’. With that, you can share with as many collaborators as you want.

  • Daily Mix Playlists

Here, you will have access to a Spotify-generated playlist, tailored to your choice of listening. The Daily mix playlist selects what you are (or have been) listening to and input what Spotify thinks you’d love and then, makes it a playlist for simple and easy listening. Spotify creates up to six (6) different playlists that are unique to a certain genre or theme. You can find this under the ‘Your Daily Mix’ sidebar.

  • Release Radar

The Release Radar is one of the most outstanding features on Spotify. It is a costumed playlist that aggregates brand new releases from artists you listen to or follow on Spotify. It is usually updated on a weekly basis (Fridays to be precise). You can find this playlist under the ‘Discover’ tab on the homepage.

We hope we have shared a few more insight that would aid your browsing experience on the Spotify platform. Drop your comments below let us know how these tips have aided your user experience on Spotify.

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Music Sense Monday: Promotions

MUSIC SENSE MONDAY: PROMOTION!! PROMOTION!! PROMOTION!!

As you already know, marketing or promotion for your music is one of the most important tools in achieving fame and money in the music industry. Not many have been able to harness the full benefits therein. It is to this that we highlight a few tips and strategies to promote your music.

  • BUILD RELATIONSHIPS: It is paramount for you too, not just only have and build a relationship with your fans, but also with businesses and brands in and out of the music industry. Businesses and brands such as; event organizers, radio and TV personalities, industry colleagues, top blogs, commercial brands and the likes that offer you the opportunity and platform to reach a new audience and extend your reach. With their shows, events, gigs, campaigns, blog posts, shoutouts, interviews etc. thus leading to more exposure and popularity.
  • BE MORE THAN A MUSICIAN: To get the necessary exposure and attention you need to push your music and your brand, you must do more than the everyday conventional musician. By this, you have to go the extra mile in selling your music and your brand. There are several things you could do that not many artists are doing. You just need to be creative (not destructive) and intentional about what you want to do, so long as it will push you closer to your target audience. Simply put; offer more than just music to your audience, it sells your brand more.
  • MAKE WISE AND CALCULATED MOVES: Make it a point of duty never to make any move that will be detrimental to the growth, promotion or marketing of your music and brand. For instance, many musicians tend to release songs that are below par and not up to the standard they had created. This could be very costly to your reputation and could dent your brand. Artists are advised to be calculated with their every move, whether music release, brand partnerships or even, appearances. Be smart and vigilant.
  • WORK WITH A FANTASTIC TEAM: To aid your marketing and promotions, you have to surround yourself with the right team. A group of people that understand and support your brand and are willing to beat every odd to ensure that you meet all your growth objectives. Regardless of the size in the initial stages, you should build and grow a team that is equipped with all the necessary expertise to push and promote your music and brand.

Although this doesn’t really cover social media promotion and marketing, it is however fundamental for musicians to diligently implement these tips given – as they would help a great deal in promoting and marketing their music and brand.

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FreeMe Vs Tunecore

FREEME DIGITAL VS TUNECORE

There are 99 Reasons to choose Freeme Digital over TuneCore but for the purpose of humility & simplicity, we’ll focus on the 5 striking ones:

  • You are not billed every time you need to upload a new content. You can relax knowing that you can upload an unlimited amount of audios (album and singles) on all platforms with just a one-time annual payment. Trust me, you don’t want to pay another $30 “out-of-your-pocket” every time you need to release a new record.

 

  • Freeme Digital helps you tap into every major music revenue stream, including (but not restricted to the following):
    • Distribution on Int’l Platforms
    • Local Platforms
    • YouTube Monetization
    • Music Publishing Administration
    • Free Video Shoot for Professional Upcoming Artistes

*FM Publishing is available in numerous countries and territories. More details about that soon

  • If you ever have questions, our customer service team are always happy to talk or chat… and if you’re NOT IN THE MOOD TO SEND AN EMAIL or speak on the phone, you can walk into our world-class multipurpose studio at the heart of Lekki for a chat with our service team. You’ll be glad you did.

 

  • We’ll give you tools and promotional resources you need to promote and sell your music like breeze. Get FREE access to the same music marketing tools used by the major labels. Monitor your trending reports and analytics with a touch of a button

 

  • Our world-class artiste portal provides you direct access to your revenue as it grows, so the question of transparency is fully taken care of before it arises… Yep, we’re “BAD LIKE THAT”.

 

Click here to see what other artists are saying about Freeme Digital…

              Freeme Digital VS TuneCore

Features FREEME DIGITAL TUNECORE
Album Cost One-time payment of NGN25,000/per annum and you can upload an unlimited amount of audios (albums and singles) on all platforms

(smaller packages available)

$29.99
Single Cost $9.99
Annual fees for Albums No annual charges for albums $49
Annual fees for Singles No annual charges for singles $9.99
Int’l Distribution Partners                            YES        YES
Local Distribution Partners                            YES         NO
Artist promotion and support                            YES         NO
Affordable World-class Production Studio for Quality Content Creation                            YES          NO
Local office for customer care and client services                            YES          NO

Drop us a line anytime via our Help Center

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Music Sense Monday

Music Sense Monday: More Tips and Strategies on Music & Music Business in General

On this week’s Music Sense Monday, we would be highlighting a few more tips that would give you a chance to succeed as a musician and in today’s Music Business.

Artist Management.

Management is an integral part of an artists’ career that must be well considered by the artist. As an upcoming artist, there are several managerial models you could consider and one of such is self-management. Self-Management is always a valid option to consider in the formatives stages of establishing your career as a musician. A lot can be learned by taking on jobs of securing gigs, getting publicity, planning tours, dealing with personal and public issues, media and other management activities which could also be beneficial to your own career. However, be warned that it could be a daunting task to achieve (managing yourself as a musician). Hence, its advised to get a manager when the need calls for it. One of the most important roles of a manager is to secure deals, gigs, shows, and sponsorship for their clients. This is why you should choose well connected and respected managers. From your own little experience as your own manager, you should be able to choose a management team that will reflect your business ideal and represents you in any business dealings.

Learn How to Write Your Songs (or Source for Good Songs).

One of the most important processes of making music is getting the song (either by writing or buying). We live in a time where music is made however the way the musician feels like. These days, you find that many of the songs are very shallow in content and depth. Some have labeled their kind of music as ‘Freestyles’, that notwithstanding, it’s important to make songs with powerful lyrics that will stand out for its originality, dynamics, creativity, and message. You’d find that most of the original songs out there are either repeated ideas from other musicians, not too far an idea from an original or the songs pass no clear message. As a musician, you should challenge yourself. Take time to write or source for good music content.
Design some good looking promotional materials.

Your promotional materials are equally as important to your success as a musician. How well your promotional materials are could either make or mar your music career. Designing and writing promotional materials such as; bios, press releases, cover art, photos etc. could contribute to getting great offers and deals, as well as promote your career. The idea is to make your promotional materials as informative, attractive, compelling as possible. It’s also important to take time to research who to send the materials to and to ask each potential recipient what type of information they would like to have sent to them. It’s good not to overwhelm your recipient with too much information.

Take advice only from people who have talked the talk and walked the walk.

For every industry, there usually are do’s and don’ts to achieve success. That, however, isn’t the case in the music industry. Here, the industry practitioners are not restricted to certain do’s and don’ts. There are however best practices which come mostly from the experience of building your own career. i.e. learning from your own mistakes, interactions in and with industry practitioners, companies and organizations and other core values. One of the most valid of your interactions in the industry should be with people who have pioneered, set the pace and created trends in the industry. Be sure your contacts know what they are doing and are masters of the art in the industry. Only then will you be able to learn all you intend to learn from their bosom

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SPOTIFY PLAYLIST CONSIDERATION

SPOTIFY PLAYLIST CONSIDERATION: NEW FEATURES & PERKS

For as many that are interested in featuring on Spotify Playlist, the process just got easier and candid. There is now a new feature that allows for a public process of getting on or suggesting an unreleased song to the curators and editorial team on Spotify. With this feature, gone are the days where you have to go out of your way and means to pitch your unreleased song(s), hunt for hidden web forms or source for email contacts to submit an upcoming release to Spotify for playlist considerations.

Spotify recently announced the launch of a more formal and transparent process for submission. All you need is; a ‘Spotify for Artist’ account, and you need to deliver your song (scheduled for release) to Spotify within a specific timeframe.

Hints on Song Submission for a Higher Chance:

  • You are eligible to submit only unreleased songs.
  • You are eligible to submit one unreleased song at a time; once the song is released, you can then submit another unreleased track.
  • It also guarantees that your Spotify followers will have the unreleased track added to their customized Release Radar playlists on Friday, should in a case where they haven’t listened to the song earlier in the week.
  • Songs can only be submitted on Desktop. It is NOT supported on the mobile version of Spotify for Artist.
  • You can only submit songs at least, seven (7) days before the song is released. It would also serve you better to submit your songs way before the seven days’ mark.
  • The process is free!! You need not pay for placement.

How to Submit Song(s):

  • Log in to Spotify for Artists on a desktop, and find any unreleased music at the top of the Home or Profile tabs.
  • Select GET STARTED next to the release you want to submit. Or, go to Profile, right-click any unreleased music, and select Submit a Song.
  • Choose a song from the release to submit.
  • Fill out as much info about the song as possible. The more info we get; the better chance it has!

As soon as your song gets placed in a playlist, Spotify will notify you via email. Also, it’s good to keep checking the Playlists tab in your Spotify for Artists account.

 

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5 Tips to Becoming Famous in the Music Industry

5 Tips to Becoming Famous in the Music Industry

On today’s ‘Music Sense Monday’, we’d be highlighting a few tips on ‘how to become famous in the music industry’. This is in a bid to equip artists with the necessary ‘sense’, giving them a chance for influence and affluence in the music industry. Although there is no one-way to achieving fame in the industry, these tips will, however, go a long way to help grow your brand and portfolio and put you in the right track towards achieving Fame in your music career.

Build Your Way Up to Fame

First, you have to be aware of the fact that success isn’t achieved in one day. One of the misconceptions new artists have is, fame is assured once they release a new music and make some promotions. Appearing on the chart isn’t usually an entitlement, neither is it a day’s job. You’d have to work your way up the ladder. By this, you might need to start out small. Be known first by those that surround you before you aim for a global audience. Also, be consistent with your pursuit of growth, it shows determination and relentlessness.

Have a unique selling point

As a new artist reaching for fame, you should be able to stand out from the lot. You have to carve a niche for yourself such that, you can easily be known for doing what you do. It doesn’t necessarily need to be something big; it could be your voice, your song structure, your content, the genre of your music, or even your persona. If you don’t have any, you should create one for yourself. It gives you an identity that is exclusive to you and can be beneficial to your branding and promotion.

Market Yourself

To achieve fame, marketing yourself and your services is paramount. This helps to create and grow awareness for your music to the audience. Truth is, all artists are seeking to get the attention of the people. In doing this, many have abused the privilege and have gotten people disinterested in giving ‘new’ artist the audience they crave, hence, making it more difficult for a new artist to be patronized. However, there are those who have, not only gotten the attention of the people but also, made a name for themselves. This is majorly achieved via the instrumentalities of smart and strategic marketing.

P.S: If you can’t market yourself, you should get a team that can or click here to contact our marketing team.

Learn Your Craft

This might not be a thing of note in this part of the world, however, it’s very important to be a master at your craft. If you are a musician, you should be a master at singing. It’s not enough to call yourself a musician, you should be one indeed and practice – a good one at that. You never can tell the opportunities your mastery of the craft can bring your way.

Collaborate with Bigger Artists

Another strategy to adopt is to leverage the popularity and influence of bigger artists. There are several ways to do this, one of such is to feature them in your songs, or RSVP at their events.

With that, you will be able to build a relationship that can enable you to expand your reach to their fan base. Also, it serves as a form of endorsement.

 

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Marketing Your Content: Youtube

YouTube Marketing Essentials

Music marketing is definitely not what it was a few years ago. If anything, it has become more difficult and too strategic to be handled shabbily. The reasons for the difficulty are not far-fetched. Among these are; a decline in the creation & appreciation of art, marketing expenses & cost, competition, deficient marketing strategies, inconsistency etc.

Even more challenging is the promotion of video content. Many just make online uploads without maximizing the marketing potentials of the content. Our focus in this post is to share a few tips and strategies on ‘Marketing your Content on YouTube’.

Offer Value

One of the foremost attractions for your audience is in the value you offer. Much more than the packaging (even though that is good), the value you offer could make or mar your product. As a musician, let the value derived from your music or music video be such that, you will keep your listeners wanting more.  It’s on you to make content(s) that connects with your customers, even on a deeper level. If you are able to achieve this, your listeners or customers will begin to share and recommend your songs, hence, making marketing easier.

Post Consistently

Another important strategy for marketing on YouTube is Consistent Posting. If you run a YouTube channel, its advised to upload content consistently. Of course, you can’t come up with music videos every week (and if you can, Good). They are several contents you could upload to water the appetite of your audience during the intervening periods of your official releases such as; clips from your shows or gigs, behind the scenes, studio sessions. Be creative, whatever will stimulate your audience. Be warned not to show too much; let your privacy remain private.

If YouTube identifies that you upload regularly, it will boost your content on the ‘Suggested or Recommended Videos’ section, hence boosting the traffic to your page.

Your ‘Intros’ Matter

Another strategy for marketing your content on YouTube lies in the first few seconds of your content. Viewers tend to engage with a song if it has a catchy intro, whether audio or visual. If the content has a captivating intro, it most often compels your audience to follow through with it till the end.

Same works for the headlines or titles. You should be able to come up with catchy and easy-to-find headlines. It helps to make your content more discoverable from optimized search.

Improve Yourself

Achieving success in your career isn’t just dependent on how talented you are, it also depends on several factors. One of such is improving yourself. In the art of marketing and promoting your content, it’s essential that you improve yourself.

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New Music Release: Tips & Strategies

New Music Release: Tips & Strategies

There’s a lot more to put into releasing a song than just getting your songs on iTunes, SoundCloud, Music plus, Boomplay or Spotify. As relevant as these services are, there are a lot of things they won’t do for you or your career such as; getting streams and downloads on your new music, growing your followings and fan engagement and how your music release can help you grow your career. Here are a few tips and strategies to implement to achieve the aforementioned:

TAKE ADVANTAGE OF iTUNES PRE-SALE: On iTunes, you could run track or album pre-sale for up to a month before the day of release. One of the benefits of iTunes pre-sale is that it allows customers to download one track right away and then, download the full album on the release day. So think about what song will be most enticing. It’s definitely worth exploring.

RELEASE RADIO SINGLES:  Even though its usage is fast fading away, Radio stations are still a good place to release and promote your music. The reach and audience radio stations offer are almost unlimited, at least within that territory. The idea here is to create sustained exposure to the song over a short period of time. There are radio promoters you could patronize to release and promote your music (bear in mind that they could be expensive).

RELEASE BONUS TRACKS: A bonus track is a piece of music which has been included as an extra on your album or music compilation. This gives you the opportunity to feature some extra content to boost sales. Live recordings, alternate mix, unreleased tracks, acoustic versions and all other musical expressions are areas you can consider exploring. The bonus tracks will appeal to a wider audience and extend your reach.

RELEASE MUSIC VIDEOS: It’s been observed that fans relate more with visual content than audio. You should capitalize on that bias and make music videos for your songs. Music videos get fans to relate more to your music, especially when it ‘makes sense’. YouTube, among many others, is a good platform to upload your videos. Your video might not be a high budget; you could make a lyrical video or still, use your artwork with the song playing in the background. You could also upload on Facebook or even, premiere on a reputable blog or television network. So long as there is a graphical or visual representation of your music.

Here are just a few tips that have proven positive for many. Do you have other tips and strategies that will aid a new music release? drop in our comment section.

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Music Business

THE MUSIC BUSINESS

Today, we’ll be highlighting some tips and dishing out some basic knowledge about the music business.

The music industry feeds on promotions: It very important to promote your songs, videos or shows, else no one will patronize, it’s as simple as that.

The industry is large enough to accommodate everyone: There is no need to compete with anyone for fans or more, there is enough room for everyone. Make the right effort.

You need to be certain about walking the path: You need to ask yourself; why music? The passion to sing or for good sound isn’t enough. Music and its business is a lifestyle that doesn’t stop once you are off the limelight. You’ve got to be sure of your reasons for choosing to enter into the music business.

Seek Help and Support: The music path could be very long and lonely. You need to surround yourself with people you can find solace in and draw motivation from, especially in bad times.

On Fame: Don’t let fame be the driving force. Most often, you work your way to the top. If fame were to be your primary motivation, you’d easily get discouraged and lose hope on your hustle. See fame as something that will come eventually, after the right hustle and effort has been put in.

Record Deals: Don’t do music because you want to get signed. Make impact first, every other thing shall come after.

There is no right or wrong: In the music business, there is no one way to achieve success. Keep practicing your informed beliefs, before long you’d score major wins.

Follow the 50/50 rule: 50% of your time should be put into music art and creation while the other 50% should be put into the music business. Also, 50% of your money should be invested in your art while the other 50% should be invested in the promotion.

Targeted Audience: Its advised you target your audience, no matter how little they might be. Once you have won their hearts, you can then begin to grow the numbers. Don’t focus on haters or negativity. Stay positive!

 

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Music Sense Monday

Music Sense Monday

Achieving success in the music industry isn’t a day’s job neither is it handed over on a platter of gold. It’s usually a gruesome demand that requires hard work, making informed decisions, calculated strategy execution and a whole lot of noble and professional virtues. Although there are no specific rules to adhere to in achieving success in the music industry, there are, however, a number of tips and best practices that have worked for top industry practitioners- both past and present- that will at least, point you in the right direction.

Here are a few of such tips:

UNDERSTAND YOUR GOALS AND MOTIVATION

As a musician, you have to analyze and understand what motivates you and your kind of music. Many have realized that their primary motivation is the money. Others; love for the art and creativity, fame, affluence, prestige and even, spiritual reasons. Whatever your goals and motivations are will inform your music sense and altitude. Therefore, it will serve in your best interest to understand why you do what you are doing and what you intend to get out of it. Having an understanding of your goals and motivations help you to strategize better and develop better action plans. Also, don’t stop at understanding your own goals and motivation, go on to understand the goals of other industry professionals you work with you. It helps you understand how and why you should or shouldn’t work with them.

BE REALISTIC WITH YOURSELF

Avoid living in illusions and self-deceit. One of the problems musicians battle with is their inability to resist living for the gallery. The truth is, many of the expensive cars, houses and other items you see on the media about many musicians are rented or borrowed. It’s important for you to understand the realities of the music business and not get swayed by its ‘expensive expectations’. Our Music Sense for you is to be realistic with yourself. Do yourself well to manage the media hype in such a way that, you will not be under-valued as well as, over-valued (that’s one of the reasons for having a manager). More importantly, be willing to give it your all – pay the price for success. Most successful artists have done this and it has proved to be worth it.

STAY INFORMED

Staying informed, especially in an industry such as the music industry could be quite demanding, but it is worth it. It will help you stay ahead of many of your colleagues, make informed decisions as well as explore industry opportunities. The benefits of understanding the industry are unquantifiable. To this, make it a point of duty to; follow industry trends, read magazines and articles relevant to the music industry, attend industry seminars and conferences, speak to others in the business who have more experience than you and have scored major wins themselves. Make sure you’re willing to make the major sacrifices and take the risks necessary in pursuit of your goals.

Applying these tips to yourself might not be so easy or even achieved in a short time, but by persistence and consistency, you’d find that you have become a master in the music industry.

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TWITTER AND ITS BENEFITS TO MUSICIANS

TWITTER AND ITS BENEFITS TO MUSICIANS

With the rapid growth in the use of social media for product marketing, one need not explain the benefits of engaging in that activity. It is easy to argue that Instagram is the best and most used social media marketing platform, while others might prefer YouTube; yet still, there are those that would opt for Facebook over the others. We say, concentrate your efforts and affections on the one you love. If it’s Twitter, use it. If Facebook, then sticks to it. Our focus here, however, is Twitter and its benefits/advantages for artists and musicians.

It’s no news that Twitter, in recent times, has declined in usage. However, its worthy of note that it still remains relevant as a marketing platform. Twitter still has hundreds of millions of active monthly users which is still a large market to exploit. As a musician, not all users know or have heard about your music – in fact, chances are majority haven’t. Here are a few things Twitter offer that other social media platforms don’t:

  • Post Links Without Hurting Your Reach: Instagram won’t let you put linkable URLs in your captions only on your profile bio. Facebook rarely allow your posts if they contain URLs, especially off-platform links. Twitter allows you to put as many links as you want without tampering with your post and its reach. Also, Twitter grants you access to those external links with no obstructions, and if any, wouldn’t matter so much.
  • Encourages Conversations / more Engagements: Instagram only allows pictorial posts but there are times when all you want to do is write and engaged more with your fans. Facebook allows both pictorial and written post, however, there are limits to the engagements you can get on your posts. Twitter places no limit to your post engagements, whether written or pictorial. You could make hashtags so as to help fans engage with a particular trend or post. It’s a platform that encourages conversations and more engagements with fans and followers.
  • Allows for Support to others: As a musician, its advised to show support to other artists when they make new releases or achieve a win in their endeavors and also to appreciate your fans for their support and loyalty. You might be reluctant to do so on Facebook or Instagram if it hurts the reach of other important posts you need to make that day but on Twitter, there are no barriers. You can tweet, retweet, reply, and like things whenever you want. When there’s no cost to being a supporter of others’ work, generosity follows. Although there are many trolls and Social Media savages on there, Twitter can be a really supportive place as well.

We might have shared just a few of the many things you can benefit from Twitter but you can be sure there are many more. Care to weigh in? Drop it in the comment section.

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IGTV: What You Need To Know

IGTV: WHAT YOU NEED TO KNOW

As a way to celebrate its recent 1 billion user milestone, Instagram has launched its own video application known as “Instagram TV” or IGTV for short. This app is a platform for content creators to share their contents with their audience. Of course, it can be utilized for both personal and commercial purposes.

Some of the unique features of the app include the ability for users to upload long-form videos (up to one hour) that don’t disappear even after 24 hours. This affords users enough time for their audience to see their content(s) as well as more room for expression and creativity. Secondly, videos are uploaded in full screen and vertical formats i.e. fit perfectly to smartphone screens. Also, the app starts playing videos the second the app is opened – just like an actual television but with the option of ‘video search’. It is worthy of note that all IGTV accounts are linked to a corresponding Instagram account meaning that all your Instagram followers can view your IGTV channel directly.

USAGE: It could be used from your Instagram account or you could download the IGTV app. To get started with your Instagram app, ensure the Instagram app on your smartphone is updated. On the top right corner of the app, you’d see the IGTV avatar, click on it. From there, click on the ‘Settings’ symbol and create your channel. Once your channel is created, you can go back to the home page and upload your first video. To use IGTV directly from the dedicated app, first, you need to download the IGTV app from the App Store or from Google Play. Sign up to the IGTV app (if you’re already logged in to your native Instagram account it will automatically use your profile). Click on the settings gear icon in the right-hand corner, and then click “create channel”. Once you create the channel, you are in.

MONETIZATION: Currently, ads are not showing on the app. However, possibilities for monetization shouldn’t be ruled out. Keep an eye out for potential opportunities.

ADDED TIPS: When uploading, your video should be full screen, vertical and between 15 seconds -1-hour long. You have the capability to add a ‘Swipe Up’ call-to-action and include custom thumbnails. Your videos should be in Mp4 format and the thumbnail/image file type should be in JPG format. You can watch your videos from either your Instagram account or from the IGTV app.

There are benefits musicians and content creators can enjoy on the IGTV app. It affords musicians/content creators the opportunity to share teaser videos, music videos, behind-the-scenes, performance footage and more. Once you select your content, you have the ability to edit the title and description and decide whether or not you’d like it to be visible on your other social platforms.