DEALING WITH SOME MAJOR MISCONCEPTIONS IN THE MUSIC INDUSTRY
Many artists have set their goals and their career path based on common music industry misconceptions. The purpose of this article is to shed some light on some of these misconceptions so that you don’t spend countless time and money chasing a dream that may not come close to meeting your expectations. These are some of the top myths about the music industry:
- The Problem of One Hit Wonders:
There are lots of very talented artists who have had a few hits and are still starving today. Hit or no hit, if you’re not signed to a large label, all of the booking, marketing, recording, and business responsibilities fall on you. Knowing how to capitalize on a small window of fame is a skill on its own. You can command a little more money for gigs, but you still need to bear the responsibility of making meaning out of your career from that one hit: again, all of the booking, marketing, recording, and business responsibilities must not be neglected.
- The more social media friends and likes I have, the more money I make:
Most social media connections are not really ‘fans’, mostly passers-by. They see a page they like and it costs them nothing to “like it”, so they like it. Unless you know how to build relationships with them and convert them into buying customers, they might not have a direct impact on your career growth. Also not disputing that there will still be a few that will patronize you without much convincing.
- I am great, all I need now is to be discovered:
The world is packed with amazingly talented people. Far less than 5% will ever rise to the top and become a superstar. There are lots of reasons for this, and so getting discovered is ultimately the end product of hard work, right place at the right time and of course, the right connections all coupled with your great talent.
Starting a music career doesn’t automatically make you a star, you have to go through the procedure to succeed. You should also be aware that social media views can also be misleading sometimes where you end up confusing social media numbers for streaming numbers. To generate income from your content, you need to understand that the number of views you get on social media doesn’t necessarily guarantee the number of royalties you get out of it.