BRAND AWARENESS IN TODAY’S MUSIC SCENE
Sequel to our previous posts on Brand Awareness, here are a few more tips on how to up your game with regards to your personal brand as an artist. Your brand should be considered as a bigger part of who you are and what your music is. It should be respected and nurtured just like any other valued artistic element. Artist branding is about taking your music and channeling its energy through a consistent visual style and identity.
Here are a few ways you can improve/build your brand as an artist:
Create a consistent brand identity:
Get yourself some eye-catching graphics and art cover that you can use as your promotional materials for your website and social media accounts. A strong brand identity can help to develop a strong brand awareness. If you want your music to be recognized, you need to have an eye-catching brand to help you be instantly recognizable and stand out, and if they look cool, people will be more willing buy things that have your brand logo on them like a shirt with your brand logo on it.
Create something your audience will love:
To truly have a lucrative career, you must create music the audience wants to hear. To be successful in this, you need to act as your own CEO so people don’t think you are being pushed around. Creating a strong and unique brand is very essential to help channel your passion in finding the right sound, genre, image, and target the right audience for the music you create. Your music brand is no different than any other, so it’s vital that you do adequate market research to know how to satisfy your audience.
Engage with your audience:
Build relationships online by commenting on others’ posts, asking questions about your followers to learn more about them, sharing others’ content and tag them for extra cross-promotional benefits and replying to anything positive. Would help create more awareness for your brand.