USING YOUR STORY TO ENGAGE YOUR FANS/AUDIENCE
It is true that there are myriad of artists and records out there that are constantly rocking the airwaves, yet without a clear-cut message or reasonable lyrics. It is also true that there are countless records out there that the instrumentals alone are enough music to the listeners. However, music is more dynamic than just jumping into a studio and just vibing to the beat. Music creation is a process that often times, starts even before you get into the studio. It is an EXPERIENCE that can be narrated as a STORY…
The good news is that everyone has a story to tell, no matter how uninteresting it might seem. What makes your story appealing or not depends largely on how you narrate it. Even if it’s just some press attention or simply to connect on a deeper level with your fans, your story matters. One of the essences of sharing your experiences is that; it gives your fans Closure .i.e. it lets them ‘behind the scenes’ of your artistic life.
Often times, the fans as well as the press, want to know what makes you stand out. They want to know how you live, where you live and all sorts of weird info… (that’s not to say you must dislodge this info, except you are obliged to). The point is, make them feel like a part of your story… It goes a long way in growing and sustaining an influential brand.
Another way is to let them into your Creative Process. Your awesome voice and catchy melodies might just not be enough to keep your audience sometimes hence you should be able to build a story around your creative process – what influences your music, your studio sessions, and experiences, your video ‘behind-the-scene’ etc. All these factors all combine to keep your fans up-to-date with your creative process and helps them relate better to your music.
It’s easy for members of the audience to have a wrong impression about your music every once in a while, so it is left for you to correct such impressions and that can be done mainly through your story.