STEPS TO CREATING AN EFFECTIVE MARKETING PLAN FOR YOUR MUSIC
Whether you are a brand new musician attempting to break out into the limelight or a superstar, with a large and dedicated fan base, there is one thing you almost can’t do without in order to create awareness for your music or content… and that is ‘Marketing’.
Marketing your music isn’t just about putting your music on social media and other digital platforms, there is more to it. Many times, your approach and model of marketing hugely determine how well your content will do. However, not many know the least about music marketing, much more – how to create an effective marketing plan. It is to this anomaly that we’d be sharing some tips on how to create an Effective Marketing Plan.
First, Analyze the Market. You need to understand what’s happening in your local community as well as within your genre globally. Having this understanding will help you to establish where you fit in and what is unique. Once you understand your fans, the challenges within your niche etc, it helps you understand better the value you can offer in such a competitive market.
Make it a point of duty to Establish Goals. As stated earlier, marketing has to have a purpose. At this point, you should have established why you need to be marketing your music, but now it’s time to set goals around that purpose, i.e the intended objectives within a given time frame.
You need to Create an Action plan. There are several components that can be in your action plan, they include; PR, Content curations, touring, advertising and others. You need to Map out how you’re going to approach each of these on a regular basis towards achieving your goal.
Finally, you should Have a Budget. Taking a career seriously in music is no different than trying to set up a new business in any other industry. It takes time and money to see growth. You should go through each action item, and determine the cost both in terms of time and money.