MUSIC INDUSTRY NETWORKING: WHERE PROFESSIONALISM MEETS PRACTICE
On today’s Music Sense Monday, we’ll be discussing ‘Networking’ and some tips that can improve your networking experience as an artist. Networking is the art of interacting with others in a bid to start and develop professional or social relationships. Networking helps to foster healthy and profitable relationships and can also expose you to career-changing opportunities originally beyond your reach. Networking is an art that must be mastered in other to stand a chance to succeed in such a competitive space.
Here are a few tips you can implement easily to tune up your networking abilities:
Attend Events with Intention(s): Networking within the music industry begins with both intention and initiative. Attend events and fora where industry top shots and like-minds will be present. Also, you just don’t attend for the sake of it, attend with the intention to meet and establish networks. Interact with industry professionals, you never can tell when and how that interaction would be helpful. Fundamentally, putting yourself out there is key but it’s never enough. The purpose of your outreach must be clear so at the end of every event you can measure/evaluate the outing to determine if it was successful or a complete waste of time.
Approach & Communicate properly: Your manner of approach and communication, many times, determine if you’d be taken seriously or not. Be sure to approach and communicate politely. Also, begin your conversations with genuine talk and clear communication.
Know your Brand: Your whole music career is your brand; who you are, what you stand for, who you stand for, and why are you doing what you do. Agents, managers, or promoters might ask these questions differently. Be direct, and speak with confidence.
Know When to End a Conversation: Don’t just prolong your conversations unnecessarily; you stand a high chance of being perceived as boring in so doing. Be smart enough to know when and how to navigate your conversations in the desired direction, learn to read their body language, and be sensitive to know when to end it when the conversation starts to wind down.
Music industry networking is where professionalism meets practice and action; the more you practice, you better you get at it.