Be More Than a Musician…and more: Musician Marketing Strategies Worth Considering
All thanks to the internet, there are now endless ways to promote your music in this day and age. The variety in channels allows you to experiment and run a creativity test on yourself by trying new things, which is key to successfully promoting your music in today’s music industry. Marketing your music is essential if you want to get your name out there and actually start making money from your musical talent. Here are some channels to exploit in marketing your music:
Focus a large part of your time on Gigging
Gigging is one of the very important activities every musician should be doing, it is not only good for creating awareness for your brand but can also be monetized in different ways to help build a strong relationship with your audience. Some of the best gigs you can do are events which have other acts in your genres are also playing at. Gigging is good for gaining new fans and making money in the music industry.
Be more than a Musician
By being more than a musician, it means doing everything you can to get yourself out there and be in front of a targeted audience because this will give you more exposure for your music as possible, also do things that are not directly related to promoting yourself as a musician but will still get new targeted eyes to your music.
Reach out to Music Blogs
Promoting your music isn’t just about sharing it with your fans. If you also want to reach out to a new audience and convert them to fans, music blogs are a great way to do that. Bloggers are always looking for fresh, clean content so reaching out to them is a good way to help market yourself and your music.
Collaborate with other Musicians
Collaboration is often overlooked as an aspect of music promotion, it is a great way to get your music in front of a new group of people who follow your fan base exponentially.
Your music marketing strategy should be something you redefine over time, so don’t get frustrated trying to get to get these things together as some of them may take time to come, but the will surely help.
DON’T HIND BEHIND THE MASK
A lot of people already know what you are as a musician, you should also be able to let people know what it feels like relating to you when you are not onstage performing. People should be able to tell the difference from you as a musician and living your normal daily life outside of music.