Just when creators are trying to come to terms with the latest YouTube policies, it seems as if the platform is trying to placate users by coming up with an improved and more detailed version of the Creator Studio they have chosen to name “YouTube Studio”.
One of the most important tools for creators is the Creator Studio: the hub where you upload videos, manage your channel and grow your community. In June of last year, YouTube announced a new beta version, renamed YouTube Studio. It has been reported that hundreds of thousands of creators have been using the beta and providing invaluable feedback that has been implemented to make YouTube Studio a more efficient, empowering and enjoyable tool for creators. Over the coming weeks, YouTube plans to make YouTube Studio the default experience for many creators (however, you will still have the option to return to the creator studio).
What Makes YouTube Studio different from the Creator Studio?
YouTube Studio’s most anticipated features include three new metrics that will give you a better understanding of how your videos perform and an all-new Dashboard that shows you personalized news and information for your channel.
The three new metrics in YouTube Analytics include Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. Although these metrics are not currently available to all creators, it is said to be available to everyone in the YouTube Studio and subsequently, the creator studio classic.
An Impression is counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube since each impression is an opportunity to earn a view.
An impression is counted every time a video thumbnail is shown to someone on youtube.com. It’s important to understand that not every instance where a viewer sees a video thumbnail will count as an impression and that not all views come from thumbnail impressions.
In cases where impressions are counted, YouTube counts an impression when it can be detected that your thumbnail was visible to a user (e.g., It counts when a thumbnail was shown for more than one second and at least 50% of the thumbnail was visible on the screen).
Note: Impressions can take longer to be calculated than views, so you may temporarily see zero or a limited number of impressions when looking at your latest upload.
Impressions click-through rate shows you the percentage of your impressions on YouTube that turned into views. Different factors affect your click-through rate. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos.
Unique viewers show the estimated number of different people who watch your videos over a period of time. Whether they watch on desktop, mobile phone or watched more than one of your videos, that person will count as one unique viewer. You can use this data to compare your audience size to your subscriber base and identify videos that helped reach a wider audience. This information can also help guide your content strategy, and showcase your true reach when discussing brand deals and sponsorships.
The All-New YouTube Studio Dashboard
The new dashboard will now provide a snapshot of your latest upload, personalized recommendations, and instant access to news.
According to YouTube, the new Dashboard will be your “one stop shop” for data, insights and news so you don’t have to spend time searching for it.
The Dashboard will feature:
- Video Snapshot: You’ll get a snapshot of how your newest video is performing compared to your previous uploads over the same time period. Previously, you had to pull this data from multiple sources and calculate it on your own.
- Personalized Recommendations: Here we’ll surface Creator Academy content based on the specific needs of your channel. In the future, we’ll also help you understand why certain videos perform better than others so you can adapt your plans for future videos.
- News: You shouldn’t have to search for the news; it should come to you. With this feature, you’ll get the latest updates from across YouTube so you can easily stay up to speed on everything that affects the creator community.
All these changes will be rolled out over the next couple of weeks, so watch out as I continue to bring you updates as well as how best these updates will be of help to your creative process.