YouTube is set to launch Official Artist Channels that bring together all artists’ contents from different YouTube channels into one place. The channel automatically programs their music catalogues on two new shelves, including music videos, songs, and albums.
Music is hugely popular on YouTube and artists with VEVO-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to VEVO’s channels — as well as those on “unofficial” artist-related channels — under a single account for each artist.
An Official Artist Channel is not a new channel—it’s a new layout that can be used on any channel that’s owned and operated by an artist, their manager or their label. The sections on an official artist channel will include Featured Video, Artist-Curated content, Channel Layout, Official Music, Albums, and customizable sections.
As an artist, what does this mean for you? According to YouTube, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like community posts, mobile live and ticketing. Anyone who has had a chance to use both platforms will definitely agree that YouTube is more user-friendly than VEVO.
VEVO channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel. In addition, if an artist has only a Vevo channel (and not an Official Artist Channel), the Vevo channel will still appear in search.
As a user, if you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the official artist channel whenever new videos are uploaded or when an artist wants to send a message to their fans.
The roll-out of these channels will begin taking effect on the platform in coming weeks.
How to get an Official Artist Channel
To be eligible for an Official Artist Channel, make sure you already have a YouTube Channel that’s owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. YouTube will contact you as soon your channel has been upgraded to an Official Artist Channel.
Watch out for more updates!