Monthly Archives: February 2018

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Build a Community on YouTube

How to get 1000 Subscribers

Growing your YouTube Channel from zero to 1000 subscribers won’t happen quickly if you don’t know what to focus on. It is no longer news that YouTube now requires a channel to have at least 1000 Subscribers and 4,000 hours of watch time in the past 12 months to enable monetization.

Here are 10 ways for you to gain 1,000 subscribers fast on YouTube in 2018:

  1. Create Contents Your Audience Wants To Watch
    Viewers will subscribe if you constantly upload valuable contents. Create an avatar of the idea of viewers you want to attract; this means that you have to identify their age, interests and problems. When you’re creating a video, imagine you are having a conversation with an actual person so that your contents come across naturally.
  2. Identify The Correct Search Terms
    People are continually entering their search queries into Google or YouTube. Therefore, enter your main keyword into the YouTube Search box to get a list of phrases. Create a video for each phrase and use the phrase in the title, description and tags of your video, because it will be the most relevant for your particular video and also increase the chances of your video ranking well in the search engine.
  3. Use YouTube AnalyTics
    Identify the top videos on your channel that are generating the most subscribers. Go to YouTube Analytics > Subscribers > YouTube Watch Page. Look at the titles of the top videos and create videos similar to those.

    Analytics for Subscribers

    Also, take a look at your “Traffic Sources”. Go to YouTube Analytics > Traffic Sources. Click on the Suggested Videos and YouTube Search links, look at the videos that appear in both lists and create videos that are similar to the ones that appear but use different contents.

    Traffic Sources Analytics

  4. Optimize Your Channel Homepage
    Do you know that when you publish a new video, the majority of the traffic comes from your channel homepage rather than the video watch page, therefore, you need to optimize your channel homepage to turn first-time visitors into subscribers. To do this,
    – Create an attractive channel banner that tells visitors exactly what your channel is all about within the first few seconds of visiting your channel.
    – Create a customized channel trailer as well as a strong call-to-action (CTA) that tells people to subscribe to your channel.
    – Add playlists to the sections on your channel. This will help viewers go into your contents more deeply and keep them watching more videos

    Homepage Sections

  5. Create Engaging Videos
    The longer someone stays watching your videos or successive videos, the higher your chances of YouTube promoting your videos on other people’s channels based on the viewing experience and will also increase their chances of ranking high in the search results. The first 10 seconds of your video should grab people’s attention.

    Audience Retention

    For example, begin your video by asking a question then let the rest of your video include points that support your introduction.
    Make sure you end the video with a strong call to action that tells them to subscribe using a good “Subscribe” graphic. Also, utilize end-screens and cards to link to related videos and playlists. Keep your viewers engaged throughout your video.

  6. Create Clickable Thumbnails
    Your thumbnail is the first impression your viewers have of your video before they decide to click and watch. When designing your thumbnail, ensure you use the most catchy still-shot of yourself or video and bold text with contrasting colours. Make sure the picture on your thumbnail corresponds with the text on it.

    Video Thumbnail

  7. Viewer Interaction
    Since subscribers are people who generate the most views to your future videos, build a relationship with them by replying to their comments. Ask them to connect with you outside of YouTube on your social media accounts like Facebook and Instagram so that they feel like they are a part of your day-to-day life. Also, subscribe to the channels of your subscribers if they have theirs to show your support.
  8. Add a Subscribe Watermark
    A subscribe watermark enables you to add the subscribe link to your channel across all the videos on your channel. You can also create a subscribe pop-up link and add to your banner, description, social media sites and websites.

    Branding Watermark

  9. Increase Upload Frequency
    Increasing your publishing frequency triggers the YouTube algorithm. This makes sense because you have more videos working for you. So, if you upload once a week, try to do it 2 or 3 times a week.
  10. Collaborations
    The great benefit of collaborations if that you expose your contents to another audience rather than your own. As you increase the number of collaborations, so will your audience grow. Also, as the channels you collaborated with grow, so will your exposure to more people.BONUS TIP
    Avoid asking “Sub4Sub” as it is against YouTube’s regulation and it could lead to the termination of your channel.

    I wish you all the best as you begin to incorporate these tips!

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Son Of Merlin


September 2016 saw the release of SonOfMeRLiN voL 1., a project that debuted 7 tracks with a cover of Jcole’s LOVEYOURs as the opener. The EP also featured what later became an anthem in the south, the smash hit “TsunamiRELOADED”. (Son Of Merlin Vol.1)

John Networq, now widely referred to as “SonOfMeRLiN” is set to drop his sophomore EP SonOfMeRLiN voL2 which is a 10 track collection with features including Gen Pype, LA, BoyBreed, SpotLess, and Minz. There is a song for everyone on this project as John Networq expresses his beliefs, struggles, hopes, aspirations and most importantly his lyrical depth in this project. It’s so easy.

This is the Champions League of EPs dropping March 1st 2018, however, you can pre-order now on iTunes.

Follow John Networq on all Social Media platforms @JohnNetworq for exclusive news and updates as they come.

Son Of Merlin

Son Of Merlin

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Focus on Watch Time!

Ever wondered why a video with more views sometimes gets ranked lower than that with not as much views in YouTube Search results?

Importance of Watch Time

The reason is not far-fetched! The YouTube platform takes Watch Time more important than it does views. Before I delve any further, let me explain what the terms “Watch Time” and “Views” mean.

Watch Time is the estimated total minutes of viewing time of your content from your audience. For better comprehension, watch time measures how engaged viewers are with what they’re watching.

Views, on the other hand, are viewer-initiated intentional play of a video. In the early years of YouTube a view count would increase whenever the video was loaded. This was a reasonable system, except it quickly became obvious that anyone – from a teenager sharing a video to a business sharing a commercial – could simply reload their video over and over to increase their view count artificially. Since YouTube’s homepage displays popularly viewed videos sorted by the number of views, it was easy for anyone to game the system and have their video appear on YouTube’s front page.

Watch Time is one of the most important metrics on YouTube as it emphasizes loyalty among viewers.  “Everyone wants to talk about their billions of views on this platform, but the fact of the matter is, we bucket our audience based on how they engage. We will determine a show that will make it or not make it based on whether people are watching through at significant completion rates” says Dan Ghosh-Roy, svp of audience development for Complex Networks.

Video views on the other hand is a “Vanity Metric”. A Vanity Metric is a number that looks nice and maybe sounds impressive…but doesn’t actually matter.

If you can get one viewer to spend 5 minutes watching a video, it is better than getting more views with people leaving after 10 seconds.

In the YouTube Analytics section of the creator studio, you can clearly see the section “Watch Time Reports”, which used to be views report at some point.

Watch Time Report

Another metric to consider is Audience Retention as it goes hand in hand with watch time. Audience Retention lets you know how long your viewers are watching your video. Studies show that people abandon are either hooked or unimpressed with your videos after 10-15 seconds. To therefore retain your audience, ensure that you begin your videos with catchy/killer hook, avoid to many images before talking and also remove any ramblings.

Let your focus be on Watch Time in 2018! People who enjoy your videos will definitely share with others and this will not only increase your views but also your subscribers.

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Meyar Stamps His Signature on this Session of A3

It is still the season of love and pretty boy Meyar has set many hearts aflutter with this impressive performance. He does a set that includes Jeremiah Gyang’s ‘Comforter’ ft Asa, Tatiana Manaois’s ‘Helplessly’ and his own composition ‘Only You’. The combination of his sweetly soothing voice and model-quality face are sure to leave a very dreamy smile on your face!

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We kickstart ZoneOut Sessions Season 4 with K-Sly.

The rapper’s lyrics all point at one thing – Knowledge.
~Excerpts~ from K-Sly on ZOneOut Sessions Season 4
It’s okay to fall sometimes, pick up yourself re-strategize and relaunch attack. And watch your success give your haters a heart attack.
Don’t cut ’em slacks. If you try to reach out they never holla back.
But when the table turns they go on Twitter for a follow back.

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Mista Jay

Mista Jay Back with a Bang “Baby La Hot” [Video]

Meet “Mista Jay” Nollywood star producer/singer,,who left his music Career for few years, after the release of his first Single in 2008 titled (Fi Omo Le)…but fully back in the game floats his own label and ready to Conquer.

The 31 year old Amobi Joseph aka(mista Jay) hails from Anambra state in Nigeria..and has got a unique concept coming out. Ready to make a come back, he drops his new video shot by Avalon Okpe (Baby La Hot). kindly follow him on Instagram and twitter @mistajaylahot

Mista Jay

Get the audio in your favorite download/streaming platforms

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DJ Blinky

Marathon Dance/DJ spin record holder (Guinness Book of Records) DJ Blinky debuts with a bang titled Cassette featuring two of Naija’s fresh talents JBlaze (Abrakadabra) crooner and Soma (BBNaija Season 2), giving there fans a fusion of hip hop and Afrobeat. The street banger is sure to be on a wavy level and readily available in your favorite digital stores.

D Blinky

Links available here 

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YouTube is set to launch Official Artist Channels that bring together all artists’ contents from different YouTube channels into one place. The channel automatically programs their music catalogues on two new shelves, including music videos, songs, and albums.

Music is hugely popular on YouTube and artists with VEVO-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to VEVO’s channels — as well as those on “unofficial” artist-related channels — under a single account for each artist.

An Official Artist Channel is not a new channel—it’s a new layout that can be used on any channel that’s owned and operated by an artist, their manager or their label. The sections on an official artist channel will include Featured Video, Artist-Curated content, Channel Layout, Official Music, Albums, and customizable sections.

As an artist, what does this mean for you? According to YouTube, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like community posts, mobile live and ticketing. Anyone who has had a chance to use both platforms will definitely agree that YouTube is more user-friendly than VEVO. 


VEVO Channel for Artist

VEVO channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel. In addition, if an artist has only a Vevo channel (and not an Official Artist Channel), the Vevo channel will still appear in search.


Official Artist Channel

As a user, if you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the official artist channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

The roll-out of these channels will begin taking effect on the platform in coming weeks.

How to get an Official Artist Channel

To be eligible for an Official Artist Channel, make sure you already have a YouTube Channel that’s owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. YouTube will contact you as soon your channel has been upgraded to an Official Artist Channel.

Watch out for more updates!

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Latoria Bassey

Don’t let her size fool you, Latoria Bassey is a livewire!

The official backup singer for 2Baba Latoria Bassey goes all out on this performance, belting a combo of 2Baba’s ‘Rainbow’, Davido’s ‘If’ and The Weeknd’s ‘I Feel It Coming’ and was that a sprinkle of Adekunle Gold we heard there? Hold on to your seat, issa whirlwind!
Remember to give it a thumb up if you enjoyed it and also share with others!