How to go about your musical video the right way.
It is amazing to see many musical video channels springing up in Nigeria with emerging artistes taking them as options against the conventional channels such as SoundCity, Hip TV, Nigezie and the likes. After recording/distributing an audio, the next step is usually a follow up video with the sole aim of causing more awareness about the track and the artiste. Emerging artistes are usually excited about this as they get the chance to tell their growing fans to watch them on TV; most of them, due to the excitement get carried away and end up with failed video projects. In setting up a musical video as an emerging artiste, be sure to follow these highlighted steps below:
- Run a background research on who you intend hiring.
Before setting out to hire a video director for your video project, be sure to do a background check on him/her. The essence of running a background check is for you to understand how he/she operates – MO, delivery time, history of set fights and all that. Having a good knowledge of him/her puts you in a good position to decide whether to proceed with the project or seek the services of another director.
- Proceed with a signed contract.
After contacting a video director you feel best to interpret your audio, you are always given a price range with different options. The options varies from studio-based shoot, outside set, some requires luxury settings where you probably need exotic cars or a magnificent building. Usually, you are being offered the choice of paying for all logistics or you provide some of them to reduce the fees of the director. Make it a point of duty to have a documented terms of agreement for any of your agreed terms. Having a signed contract before commencing on the video project ensure both parties understands each other’s obligations towards the project.
- Set realistic goals.
Having realistic goals is a sure way to go with your video project. How possible do you and the director intend to achieve that awesome shots within a time frame? Take time to discuss the concept of the video with the director; do you think the money you provided would be sufficient enough for the concept you and the director developed? Are you sure you would be certain to incur part of the logistics? If you aren’t sure, that possibly can be a day spoiler for you because you might not get a refund from the director. Draw up a realistic plan ahead of the project and be sure to consider the possibility of each item on the plan.
- Be prepared with other options.
Technically, you shouldn’t be bothered about getting options as regards the video. Where you should consider having options should be with storage of the final cut for the video. Have different storage devices for your final cut. You wouldn’t want a situation where you lost the video and the director is not reachable. Storing it online (Google drive or dropbox), external hard drives, original flash are some of the places you can keep your video safe.
- Have enough rest before the shoot date.
The saying “Health is wealth” is quite applicable here. Having enough rest gets you more relaxed and doesn’t make you look stressed out during the shoot. The shoot itself would get you stressed out and you sure don’t want to get extra stressed. To get rest before the shoot, make sure you have every other thing planned taken care of at least one week before the shoot enabling you have enough time to rest.
- Patience is key
After the video, obviously you should be excited to see the final editing. If the time stipulated in the contract paper is not yet exceeded, do not bug the director with unnecessary calls; occasionally you can call to ask how the project is going but don’t make it too frequent. Regularly calling might put him/her under pressure. Have a little patience and certainly you should have the video within the stipulated time frame. Should he/she fail to deliver within the agreed date (which is very unlikely to happen seeing you guys have a signed agreement and no one wants legal cases on their businesses), then you can make it a duty to buzz his phone and if that doesn’t work, seek legal services (this should be a last resort).
- Set aside a budget for promotion!
Yes! You have an awesome video! But how do you intend getting people to watch the video? Setting aside a good budget for promotion should be importantly considered. Do understand that these music channels are business oriented, also consider yourself as a business and you should be all about promotions. Having an awesome video is laudable enough, getting people to watch is the ultimate.